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Dont Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Dont Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
ISBN: 081440815X
EAN: 2147483647
Year: 2006
Pages: 96
Authors:
Lisa Johnson
,
Andrea Learned
BUY ON AMAZON
Table of Contents
BackCover
Don t Think Pink - What Really Makes Women Buy - and How to Increase Your Share of this Crucial Market
Foreword
Preface
Chapter 1: Brain Training - How not to Think Pink
How to Move Beyond Thinking Pink
Chapter 2: Now You See her - The Visible Approach to Marketing to Women
For Women Only
The Hybrid Approach: Specifying For Her Within an Established Brand
Reality-Based Visibility
Generational Cues
Integrating Visibility
Chapter 3: Now You Don t (See her ) - The Transparent Approach to Marketing to Women
Transparency Is the Future
The Keys to Transparent Marketing
What Transparent Marketing Looks Like: Brought to You by ESPN
The ESPN Brand with Transparent Marketing
Transparency in a Traditional Industry
The Home Improvement Industry Becomes Transparent
Transparent Marketing Secrets
Nice Try, but Not Quite Transparent
Transparency Gives Women the Clearest Perspective
Chapter 4: Inside a Woman s Mind - The Scientific Underpinnings
The Art of How She Buys
Her Buying Mind Is Just the Beginning
Chapter 5: Shaping the Generations - Baby Boomers (and Matures) to Gen Yers
Generation Y Women
Generation X Women
Baby Boom Women
Mature Women
Conclusion: The Generational Foundations of a Woman s Buying Mind
Chapter 6: Looking Beyond Generations - The Buying Filters of Life Stages and Roles
Single Women, Businesswomen and Moms
Chapter 7: Cultural Influencers - The Buying Filters of Emerging Majorities
The Buying Filters of Emerging Majority Women
Hispanic American Women
Asian American Women
Black Women
In-Culture Marketing Keeps Your Brand in Focus
Chapter 8: Learning Curves and Life Stages - Relationship-Building Opportunities
The Confidence Question: How Education and Experience Filter a Woman s Buying Mind
Provide for a Range of Confidence Levels
Guidelines for High Learning Curves
Life Transitions: An Open Door for New Brand Relationships
Chapter 9: The Internetsavvy Woman - Connecting with her Online
How Do Women View and Use the Internet?
Customer Experience Shapes Her Online Views
Nine Essentials for Enhancing the Online Customer Experience
Holistic Online Experiences
Expand a Woman s Perspective by Serving Her Well Online
Chapter 10: Online Research - Using e-Marketing to See Women Clearly
First Sit Back and Observe Women Online
Then Ask and You Shall See (Through Their Eyes)
See What She Sees Online, and Learn
Chapter 11: Enlisting Women as Your Marketing Partners - An Alliance for Brand Success
Women Tell It As They See It
Afterword: Investing in a Transparent Future
The Women s Market Investment
Notes
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 11
Recommended Reading
Index
Index_B
Index_C
Index_D
Index_E
Index_F
Index_G
Index_H
Index_I
Index_J
Index_K
Index_L
Index_M
Index_N
Index_O
Index_P
Index_Q
Index_R
Index_S
Index_T
Index_U
Index_V
Index_W-X
Index_Y
Index_Z
List of Sidebars
Dont Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
ISBN: 081440815X
EAN: 2147483647
Year: 2006
Pages: 96
Authors:
Lisa Johnson
,
Andrea Learned
BUY ON AMAZON
ADO.NET 3.5 Cookbook (Cookbooks (OReilly))
Creating a Strongly Typed DataSet
Executing SQL Server User-Defined Scalar Functions
Avoiding Referential Integrity Problems When Updating the Data Source
Using Transaction Isolation Levels to Protect Data
Improving DataReader Performance with Column Ordinals
Introducing Microsoft Office InfoPath 2003 (Bpg-Other)
Presenting InfoPath 2003 SP-1
Understanding Form Technologies
Formatting Forms
Designing InfoPath Web Service Clients
Navigating the InfoPath Object Model
Strategies for Information Technology Governance
An Emerging Strategy for E-Business IT Governance
A View on Knowledge Management: Utilizing a Balanced Scorecard Methodology for Analyzing Knowledge Metrics
Measuring ROI in E-Commerce Applications: Analysis to Action
Technical Issues Related to IT Governance Tactics: Product Metrics, Measurements and Process Control
Governing Information Technology Through COBIT
SQL Hacks
Hack 5. Solve a Crossword Puzzle Using SQL
Hack 62. Issue Queries Without Using a Table
Hack 65. Use Pessimistic Locking
Hack 68. Cope with Unexpected Redo
Hack 87. Generate a Calendar
Programming Microsoft ASP.NET 3.5
The Web Forms Model
ASP.NET Iterative Controls
Creating New ASP.NET Controls
Working with Images in ASP.NET
Index
AutoCAD 2005 and AutoCAD LT 2005. No Experience Required
Basic Commands to Get Started
Gaining Drawing Strategies: Part 2
Grouping Objects into Blocks
Working with Hatches and Fills
Appendix A Look at Drawing in 3D
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