Index_F

F

feedback

in e-marketing, 192

review of, 205

in transparent marketing process, 39, 45-46, 51

Finn, Lisa

on going overboard, 59

on marketing to women, 23-24

First Sex, The (Helen Fisher), 56-57

Fisher, Helen, on web thinking, 56-57

focus, 38, 44, 49

food industry, 120-121

Ford Windstar, 41

Fort Worth Star Telegram , 141

French Meadow Bakers, 17-18, 26

Freytag, Vanessa, on marketing to women, 15

Frito-Lay, 122