Index_I

I

inconsistencies, 65

in-culture marketing, 140, 153-154

infant development industry, 135-136

insider information, 77-78, 204

insincerity, 59-60

Internet

as Generation Y channel, 85

households using, 172

marketing information available from, 22

Mature generation use of, 107

metamarkets on, 169-170

as tool/friend/advisor, 176

women's view/use of, 18-19, 173-175

see also e-marketing; online shopping; Web sites

Israel, Richard L., on Hispanic Web users, 146

iVillage.com, 173