Index_P

P

Panasonic, 202

Parenting Group magazine, 168

partnering with women, 198-206

peer reviews, 195

PepsiCo, 145

peripheral brand messages, 66

personal growth industry, 103-104

personality of brand, 39-40

Peters, Tom, 12-13

Pfizer, 204

P&G, see Procter & Gamble

"pink thinking", vii, 1-6

polling, online, 189-192

Poshnosh.com, 111, 112

Pottery Barn, 99

pre-retirees, 106

Procter & Gamble (P&G), 14, 30

product development, involving women in, see partnering with women

promotions, 57, 192-193

purchasing agents , women as, 9, 75