List of Sidebars

Chapter 1: Brain TrainingHow not to Think Pink

several cousins of pink thinking

how women got to be so important to the U.S. economy: societal changes and economic realities

Chapter 2: Now You See "her"The Visible Approach to Marketing to Women

visibly marketing nutrition for women

Chapter 3: Now You Don't (See "her")The Transparent Approach to Marketing to Women

defining questions of a transparent brand

"why didn't I think of that?" ten products or services that reflect transparent marketing

Chapter 5: Shaping the GenerationsBaby Boomers (and Matures) to Gen Yers

gen x home decor case study: crate & barrel's offshoot, cb2

Chapter 6: Looking Beyond GenerationsThe Buying Filters of Life Stages and Roles

moms and advertising

literature-loving moms unite

Chapter 7: Cultural InfluencersThe Buying Filters of Emerging Majorities

the varied valentine 's day gift-giving traditions of east asians

Chapter 8: Learning Curves and Life StagesRelationship-Building Opportunities

how tentative prospects become confident buyers : marketing truths emerge from a snowboarding clinic

Chapter 9: The Internetsavvy WomanConnecting with her Online

the costliest mistakes in reaching women online

Chapter 10: Online ResearchUsing e-Marketing to See Women Clearly

online research dos and don'ts

Chapter 11: Enlisting Women as Your Marketing PartnersAn Alliance for Brand Success

how to learn from and join the conversations of women

uncovering the motivational forces of your women consumers in twenty questions