Ethics in Public Relations: A Guide to Best Practice (PR in Practice)
Ethics in Public Relations: A Guide to Best Practice (PR in Practice)
ISBN: 074945332X
EAN: 2147483647
EAN: 2147483647
Year: 2004
Pages: 165
Pages: 165
Authors: Patricia J Parsons, Patricia J. Parsons
- Table of Contents
- BackCover
- Ethics In Public Relations--A Guide to Best Practice
- Foreword
- Preface
- Part 1: What Lies Beneath
- Chapter 1: Before We Begin--New Profession... or One of the Oldest?
- PUBLIC RELATIONS ETHICS: OXYMORON?
- A TARNISHED HISTORY
- DEFINING OUR TERMS
- A PROFESSION OR PROFESSIONALISM?
- ASPIRING TO PROFESSIONALISM
- MEASURING YOUR PROFESSIONALISM QUOTIENT
- NOTES
- Chapter 2: A Tangled Web--the Truth About PR Ethics
- AN EPIDEMIC OF LYING
- THE TRUTH IN PUBLIC RELATIONS
- PREDICTING HONESTY ON THE JOB
- TRUTH TELLING AS A PRINCIPLE OF BEHAVIOUR
- NOTES
- Chapter 3: To Do No Harm--the Issue of Trust
- TRUTH AND TRUST
- THE LIMITS OF ORGANIZATIONAL RESPONSIBILITY
- TO WHOM ARE YOU LOYAL?
- NOTES
- Chapter 4: Whose Rights Are Right?
- RIGHTS AND RESPONSIBILITIES
- WHEN MY RIGHT CONFLICTS WITH YOURS
- CONFLICTING RIGHTS IN PUBLIC RELATIONS
- Chapter 5: The Trouble With Rules
- RULES RULE OUR LIVES
- THOSE DARN DEONTOLOGISTS
- THE REAL TROUBLE WITH RULES
- SITUATIONS ALTER CASES
- MORAL RELATIVISM AND SITUATIONS
- THE PROBLEM WITH SITUATIONS
- Chapter 6: Robin Hood Ethics
- WHAT THE HECK IS UTILITARIANISM ?
- MOTIVES BE DAMNED
- PROBLEMS WITH ROBIN HOOD
- NOTES
- Part 2: Ethics and the Practitioner
- Chapter 7: Your Staircase to Respect
- R-E-S-P-E-C-T
- STILL THE MORAL CHILD
- THE MORAL CHILD GROWS UP
- Kohlberg s stages of Moral Development (Your reasons for doing what s right )
- AN ETHICAL LITMUS TEST?
- MORE THAN GOOD MANNERS: ETHICS AND ETIQUETTE
- MORALITY AND YOUR LEVEL OF COMPETENCE
- NOTES
- Chapter 8: The Good, the Bad And the (Almost) Ugly--Ethics Codes
- CODES AS CONTRACTS
- MINIMUM STANDARDS OR IDEALS?
- WHO NEEDS CODES, ANYWAY?
- A GLOBAL CODE?
- RELYING ON A PERSONAL CODE
- USING PERSONAL VALUES
- DEVELOPING YOUR OWN CODE
- NOTES
- Chapter 9: Sex And the Single (or Not) PR Practitioner--Conflict of Interest
- DEFINING A CONFLICT
- SLEEPING WITH... THE ENEMY?
- PRACTICALITIES BEFORE ETHICS
- OUTSIDE CONFLICTS
- PERSONAL RELATIONSHIPS AND ETHICAL PRINCIPLES
- OTHER CONFLICT SITUATIONS
- NOTES
- Chapter 10: You... Against the World
- A DILEMMA YOU DON T NEED
- A CONTINUUM OF TATTLING
- HOW TO BE A WHISTLEBLOWER
- TATTLING
- THE TEMPTATIONS OF MOONLIGHTING
- NOTES
- Part 3: Strategies and Dilemmas
- Chapter 11: Media Relations--Breeding Ground for Ethical Problems
- ETHICS OF THE RELATIONSHIP
- HONESTY IN MEDIA RELATIONS
- MEDIA ACCESS AND ETHICS
- JOURNALISTS HAVE CODES, TOO
- ASPECTS OF ETHICAL MEDIA RELATIONS
- NOTES
- Chapter 12: Persuasion... or Propaganda?
- ENGINEERING CONSENT
- ETHICAL PERSUASION... AN OXYMORON?
- PR FOR BIKER GANGS?
- ANY CLIENT, ANY TIME?
- THE ADVOCATE ARISES
- THE RIGHT TO PR COUNSEL
- SNEAKY PROPAGANDA
- A WAR OF WORDS
- THE PITFALLS OF EUPHEMISM
- DOUBLESPEAK
- THE CONTROLLED LEXICON
- THE VOCABULARY OF PUBLIC RELATIONS
- PERSUASION BY LOBBY
- TRANSPARENCY VERSUS OBFUSCATION
- NOTES
- Chapter 13: Good Causes and Bad Taste
- AWARE OF THE ISSUES
- A STAPLE OF COMMUNITY RELATIONS
- SEEKING A GOOD FIT
- FROM GOOD CAUSES TO GOOD TASTE
- NOTES
- Chapter 14: PR and Plagiarism
- A PR PRACTICE
- DEFINING PLAGIARISM
- CROSSING THE LINE
- NOTES
- Part 4: Organizations, Ethics and Public Relations
- Chapter 15: The True Reality of Everyday Ethics--Making Decisions
- WHY MAKE A DECISION AT ALL?
- THE BEST YOU CAN HOPE FOR
- ETHICAL DILEMMAS: NOT ALL THE SAME
- DECISION STEPS
- MAKING THOSE ETHICAL DECISIONS IN PR
- A CASE IN POINT
- OTHER APPROACHES
- CRITERIA FOR SECOND GUESSING
- PR PRACTITIONERS AS ETHICAL DECISION-MAKERS
- THE RESEARCHER TOLD US SO
- NOTES
- Chapter 16: PR and the Corporate Ethics Programme
- ORGANIZATIONAL ETHICSPR ETHICS: NOT THE SAME THING
- ETHICS AS WINDOW-DRESSING
- SOCIAL RESPONSIBILITY DEFINED
- PUBLIC RELATIONS ROLE
- NOTES
- Chapter 17: Making Business Accountable--the New Breed of PR
- BACK TO THE CLASSROOM
- TEACHING AND LEARNING
- LEARNING ABOUT ETHICS
- DRAWING TO A CONCLUSION
- NOTE
- Appendix 1: For Your Bookshelf
- Appendix 2: Institute of Public Relations Code of Conduct (Reproduced by permission of the IPR)
- Appendix 3: Guidelines for the Ethics Audit
- Components of the ethics audit
- Index
- Index_B
- Index_C
- Index_D
- Index_E
- Index_F
- Index_G
- Index_H
- Index_I
- Index_J
- Index_K
- Index_L
- Index_M
- Index_N
- Index_O
- Index_P-Q
- Index_R
- Index_S
- Index_T
- Index_U
- Index_V
- Index_W-X
- Index_Y
- Index_Z
- List of Figures
Ethics in Public Relations: A Guide to Best Practice (PR in Practice)
ISBN: 074945332X
EAN: 2147483647
EAN: 2147483647
Year: 2004
Pages: 165
Pages: 165
Authors: Patricia J Parsons, Patricia J. Parsons