Index_S

S

San Francisco Chronicle 122

Seib, P and Fitzpatrick, K, Public Relations Ethics 171

self-dealing 83

Shiller, E 100

situational ethics 40-41, 42

social marketing 121

social responsibility 157

meaning of 159-60

public relations role 160-62

see also corporate social responsibility

spin doctors 99

Stauber, J 7

see also Rampton, S and Stauber, J

strategic philanthropy, use of term 121

strategic philanthropy programmes 120

students, cheating 19-20

Susan G Komen Foundation 122