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Table of content
Chapter 1: Before We BeginNew Profession
or One of the Oldest?
Figure 1.1: Measuring your PQ
Chapter 2: A Tangled Webthe ˜Truth About PR Ethics
Figure 2.1: Your honesty assessment
Chapter 3: To Do No Harmthe Issue of Trust
Figure 3.1: Juggling your loyalties
Chapter 7: Your Staircase to Respect
Figure 7.1: The staircase to respect
Figure 7.2: Kohlberg's stages of moral development (your reasons for doing what's ˜right)
Figure 7.3: Test your manners
Figure 7.4: Public relations competence check list
Chapter 8: The Good, the Bad And the (Almost) UglyEthics Codes
Figure 8.1: Questions for creating your personal code
Chapter 9: Sex And the Single (or Not) PR PractitionerConflict of Interest
Figure 9.1: Avoiding conflicts of interest
Chapter 13: Good Causes and Bad Taste
Figure 13.1: Questions to assess the ethics of selecting good causes
Chapter 15: The True Reality of Everyday EthicsMaking Decisions
Figure 15.1: The process of PR decision-making revisited
Figure 15.2: Recognizing an ethical issue using the ˜PR Pillars
Figure 15.3: The ˜Potter Box
Figure 15.4: Peter Drucker's ˜mirror test
Figure 15.5: A model for ethics decisions: best practice in public relations
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Table of content
Ethics in Public Relations: A Guide to Best Practice (PR in Practice)
ISBN: 074945332X
EAN: 2147483647
Year: 2004
Pages: 165
Authors:
Patricia J Parsons
,
Patricia J. Parsons
BUY ON AMAZON
Cisco IOS in a Nutshell (In a Nutshell (OReilly))
Line Commands
Interface show Commands
Frame Relay
Cable
A.2. OSI Reference Model
Managing Enterprise Systems with the Windows Script Host
Logon Scripts and Scheduling
Regular Expressions
Internet Applications
Data Access
Internet Information Server
Wireless Hacks: Tips & Tools for Building, Extending, and Securing Your Network
Hack 1. Set Up Bluetooth on Linux
Hack 4. Connect Linux with a Bluetooth Phone
Hack 15. Control Your Computer from Your Palm
Hack 46. Proxy Web Traffic over SSH
Section A.10. 802.1x: Port Security for Network Communications
Java Concurrency in Practice
Introduction
Applying Thread Pools
Parallelizing Recursive Algorithms
Thinking about Performance
Reducing Context Switch Overhead
.NET-A Complete Development Cycle
The Project Vision and Business Case
Design of the GDI+ Extensions
References for Further Reading
Project Management Issues
Wrap-Up
GDI+ Programming with C#
A Simple Text Editor
Raster and Vector Images
Using a Picture Box to View Images
Blending Explained
The Quality and Performance of Drawing
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