Index_E

E

employee participation in development of ethics code 161

employer's property, using for personal benefit 83

ethical decision-making 38-42, 142-44

evaluation phase 144

hypothetical version of final phase 144

implementation phase 144

model 152

percolation approach 149

planning phase 143-44

Potter Box 143

research phase 142-43

rule-based ethics 38-40

situational ethics 40-41, 42

using PR pillars 142

ethical dilemmas 140-41

acute dilemma 140

ethical justification 21

ethical media relations 102-03 see also media relations

ethical persuasion 107-08 see also persuasion

ethics

comparison of public relation ethics and corporate ethics 158

and etiquette 58-61

meaning of term 8-10

as window-dressing 158-59

etiquette 58-61

definitions 59

manners 60-61

euphenism 112-13

Ewen, S, PR! The Social History of Spin 5, 6, 115, 169-70

expertise 62 see also competence