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Table of content
Chapter 1: Why Doesn’t CRM Work?—Does the Customer Really Want to be Managed?
How Much Empowerment Is Too Much?
Chapter 3: “One Girl in a Convertible...”—It Takes More than a Database
The Kraft Online Community
Chapter 4: Why Do We Have Two Ears and Only One Mouth?—The importance of dialog
Winning the Game
Chapter 7: Type, Point, Click, and Send Now—Cheaper and faster than a letter, less intrusive than a phone call, less hassle than a fax
E-Mail Etiquette Tips
Chapter 9: Personalization Technology—Boon or Bust? Empowering the Customer Requires More than Just Personalization
Let Your Customers Know What You Are Doing
Why Personalize?
Chapter 10: But What About the Loyalty Card?—Does CMR Mean the End of Traditional Loyalty Marketing?
Use of Customer Information from Loyalty Cards
Chapter 12: All Cows Look Alike: Brand Building—It Begins and Ends with the Customer
Key Points
Chapter 14: Customer Service—Who Cares?—CMR Doesn’t Mean “Best Customer Service” for Everyone
It’s More than Good Service: It’s About ROI
A Few Reminders
Chapter 15: Which Customers and Why—You Can’t Make Everyone Happy
Final Reminders
Chapter 17: There’s No Free Lunch—But CMR Should Not be an Added Expense
The New Rules of CMR
Conclusion
Concepts to Get You Started
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Table of content
Why CRM Doesnt Work: How to Win By Letting Customers Manage the Relationship
ISBN: 1576601323
EAN: 2147483647
Year: 2003
Pages: 141
Authors:
Frederick Newell
,
Seth Godin
BUY ON AMAZON
Beginners Guide to DarkBASIC Game Programming (Premier Press Game Development)
Characters, Strings, and Text Output
Looping Commands
More Power to the Numbers Data Sequences and Arrays
Playing Some Tunes CD Audio, MIDI and MP3 Music
Multiplayer Programming The Crazy Carnage Game
Crystal Reports 9 on Oracle (Database Professionals)
Oracle Structures
Oracle SQL
Oracle Advanced SELECT Options
The Crystal Repository
Appendix A Common Issues
MySQL Stored Procedure Programming
Conditional Execution
Variables, Literals, Parameters, and Comments
Iterative Processing with Loops
Conclusion
SQL Tuning Statements and Practices
The Lean Six Sigma Pocket Toolbook. A Quick Reference Guide to Nearly 100 Tools for Improving Process Quality, Speed, and Complexity
Value Stream Mapping and Process Flow Tools
Descriptive Statistics and Data Displays
Variation Analysis
Reducing Lead Time and Non-Value-Add Cost
Complexity Value Stream Mapping and Complexity Analysis
Telecommunications Essentials, Second Edition: The Complete Global Source (2nd Edition)
Coaxial Cable
Local Area Networking
IP Services
IPT
Emerging Wireless Applications
The Oracle Hackers Handbook: Hacking and Defending Oracle
Overview of the Oracle RDBMS
The Oracle Network Architecture
Attacking the Authentication Process
Running Operating System Commands
Appendix A Default Usernames and Passwords
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