Table of content

	Table of Contents

Presenting to Win: The Art of Telling Your Story
By Jerry Weissman
Publisher	: Financial Times Prentice Hall
Pub Date	: March 03, 2003
ISBN	: 0-13-046413-9
Pages	: 304

		Copyright
		Praise for Presenting to Win
		FT Prentice Hall FINANCIAL TIMES
		Financial Times Prentice Hall Books
		Preface: What's Past Is Prologue
		Introduction: The Wizard of Aaaahs
			The Mission-Critical Presentation
			The Art of Telling Your Story
		Chapter 1.  You and Your Audience
			The Problem with Presentations
			The Power Presentation
			Persuasion: Getting from Point A to Point B
			Audience Advocacy
			Getting Aha !s
		Chapter 2.  The Power of the WIIFY
			What's In It For You?
			WIIFY Triggers
			The Danger of the Wrong "You"
		Chapter 3.  Getting Creative: The Expansive Art of Brainstorming
			The Data Dump
			Managing the Brainstorm: The Framework Form
			Brainstorming: Doing the Data Dump Productively
			Focus before Flow
		Chapter 4.  Finding Your Flow
			The 16 Flow Structures
			Which Flow Structure to Choose?
			Guidelines for Selecting a Flow Structure
			The Value of Flow Structures
			The Four Critical Questions
		Chapter 5.  Capturing Your Audience Immediately
			Seven Classic Opening Gambits
			Compound Opening Gambits
			Linking to Point B
			Tell 'em What You're Gonna Tell 'em
			90 Seconds to Launch
			Winning Over the Toughest Crowd
		Chapter 6.  Communicating Visually
			The Proper Role of Graphics
			Presenter Focus
			Less Is More
			Perception Psychology
			Graphic Design Elements
		Chapter 7.  Making the Text Talk
			Bullets Versus Sentences
			Wordwrap
			Crafting the Effective Bullet Slide
			Minimize Eye Sweeps with Parallelism
			Using the Build
			Bullet Levels
			Verbal Style
			Visual Style
			Text Guidelines
		Chapter 8.  Making the Numbers Sing
			The Power of Numeric Graphics
			Bar Charts
			Pie Charts
			Typography in Numeric Graphics
			The Hockey Stick
		Chapter 9.  Using Graphics to Help Your Story Flow
			The 35,000-Foot Overview
			Graphic Continuity Techniques
			Presenter Focus Revisited
			Graphics and the 35,000-Foot View
		Chapter 10.  Bringing Your Story to Life
			Verbalization: The Magic Ingredient
			Spaced Learning
			Internal Linkages
			Internal Linkages in Action
			Phraseology
		Chapter 11.  Customizing Your Presentation
			The Power of Customization
			The Illusion of the First Time
			External Linkages
			Gathering Material for Customization
			External Linkages in Action
		Chapter 12.  Pitching in the Majors
			End with the Beginning in Mind
			It All Starts with Your Story
			Practice, Practice, Practice
			Every Audience, Every Time
		Acknowledgments
		Appendix A.  Tools of the Trade
			The Presentation Environment
		Appendix B.  Presentation Checklists
			The Four Critical Questions
			WIIFY Triggers
			Seven Classic Opening Gambits
			16 Flow Structures
			12 Internal Linkages
			Seven External Linkages
			Five Graphic Continuity Techniques