Presenting to Win. The Art of Telling Your Story 

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• 1. Main Page

• 2. Table of content

• 3. Copyright

  Copyright Dedication

• 4. Praise for Presenting to Win

  Praise for Presenting to Win

• 5. FT Prentice Hall FINANCIAL TIMES

  FT Prentice Hall FINANCIAL TIMES

• 6. Financial Times Prentice Hall Books

  Financial Times Prentice Hall Books

• 7. Preface: What s Past Is Prologue

  Preface: What s Past Is Prologue

• 8. Introduction: The Wizard of Aaaahs

  Introduction: The Wizard of Aaaahs

• 9. The Mission-Critical Presentation

  The Mission-Critical Presentation

• 10. The Art of Telling Your Story

  there is a return loop, a feedback, an interaction that comes barreling back at the broadcaster in the form of ratings, critics, sponsors, letters, telephone calls, emails, and sometimes even regulatory legislation.

• 11. Chapter 1. You and Your Audience

  Chapter 1. You and Your Audience

• 12. The Problem with Presentations

  The Problem with Presentations

• 13. The Power Presentation

  The Power Presentation

• 14. Persuasion: Getting from Point A to Point B

  Persuasion: Getting from Point A to Point B

• 15. Audience Advocacy

  Audience Advocacy

• 16. Getting Aha s

  Getting Ahas

• 17. Chapter 2. The Power of the WIIFY

  Chapter 2. The Power of the WIIFY

• 18. What s In It For You?

  What s In It For You?

• 19. WIIFY Triggers

  WIIFY Triggers

• 20. The Danger of the Wrong You

  The Danger of the Wrong You

• 21. Chapter 3. Getting Creative: The Expansive Art of Brainstorming

  Chapter 3. Getting Creative: The Expansive Art of Brainstorming

• 22. The Data Dump

  The Data Dump

• 23. Managing the Brainstorm: The Framework Form

  Managing the Brainstorm: The Framework Form

• 24. Brainstorming: Doing the Data Dump Productively

  Brainstorming: Doing the Data Dump Productively

• 25. Focus before Flow

  Focus before Flow

• 26. Chapter 4. Finding Your Flow

  Chapter 4. Finding Your Flow

• 27. The 16 Flow Structures

  The 16 Flow Structures

• 28. Which Flow Structure to Choose?

  Which Flow Structure to Choose?

• 29. Guidelines for Selecting a Flow Structure

  Guidelines for Selecting a Flow Structure

• 30. The Value of Flow Structures

  The Value of Flow Structures

• 31. The Four Critical Questions

  The Four Critical Questions

• 32. Chapter 5. Capturing Your Audience Immediately

  Chapter 5. Capturing Your Audience Immediately

• 33. Seven Classic Opening Gambits

  Seven Classic Opening Gambits

• 34. Compound Opening Gambits

  Compound Opening Gambits

• 35. Linking to Point B

  Linking to Point B

• 36. Tell em What You re Gonna Tell em

  Tell em What You re Gonna Tell em

• 37. 90 Seconds to Launch

  90 Seconds to Launch

• 38. Winning Over the Toughest Crowd

  Winning Over the Toughest Crowd

• 39. Chapter 6. Communicating Visually

  Chapter 6. Communicating Visually

• 40. The Proper Role of Graphics

  The Proper Role of Graphics

• 41. Presenter Focus

  Presenter Focus

• 42. Less Is More

  Less Is More

• 43. Perception Psychology

  Perception Psychology

• 44. Graphic Design Elements

  Graphic Design Elements

• 45. Chapter 7. Making the Text Talk

  Chapter 7. Making the Text Talk

• 46. Bullets Versus Sentences

  Bullets Versus Sentences

• 47. Wordwrap

  Wordwrap

• 48. Crafting the Effective Bullet Slide

  Crafting the Effective Bullet Slide

• 49. Minimize Eye Sweeps with Parallelism

  Minimize Eye Sweeps with Parallelism

• 50. Using the Build

  Using the Build

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