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Internet-Enabled Business Intelligence

ISBN: 0130409510
EAN: 2147483647

Year: 2002
Pages: 113

Authors: William A. Giovinazzo, W. A. Giovinazzo

BUY ON AMAZON

• Main Page
• Table of Contents
• Copyright
• Acknowledgments
• Introduction
• Part 1: The Solution
• Chapter 1. The Solution
• Chapter 2. Evolution to e-Enterprise
• 2.1 The Internet: Hype or Hope?
• 2.2 Building the Internet
• 2.3 The Evolution to e-Commerce
• 2.4 The Internet Marketplace
• 2.5 Conclusion
• Chapter 3. Internet-Enabled Business Intelligence
• 3.1 Intelligence
• 3.2 Anatomy of Business Intelligence
• 3.3 Conclusion
• Part 2: Making the Internet Work
• Chapter 4. The Web-Enabled Information Infrastructure
• Chapter 5. Servers: The Heart of IEBI
• 5.1 The Server
• 5.2 The Mainframe
• 5.3 ClientServer Architecture: The Upstart Crow
• 5.4 The Internet
• 5.5 The Oracle 9 Internet Application Server
• 5.6 Conclusion
• Chapter 6. The Internet Network
• 6.1 Standards Bodies
• 6.2 The ISOOSI Reference Model
• 6.3 IEEE 802 Specifications
• 6.4 TCPIP
• 6.5 Talking Over the Internet
• 6.6 Dynamic Host Configuration Protocol
• 6.7 Conclusion
• Part 3: The Software of the Internet
• Chapter 7. Empowering the Internet-Enabled Information Infrastructure
• Chapter 8. Java
• 8.1 Object Orientation
• 8.2 The Java Programming Language
• 8.3 Introduction to the Java Platform
• 8.4 Java Specification Request (JSR)
• 8.5 JavaBeans
• 8.6 Conclusion
• Chapter 9. eXtensible Markup Language
• 9.1 The Origins of XML
• 9.2 XML as a Medium of Exchange
• 9.3 The All-Powerful Wizard of XML
• 9.4 Parsers: Nothing Happens Until Someone Sells Something
• 9.5 XSL: The Internet s Rosetta Stone
• 9.6 XML in the Real World
• 9.7 Conclusion
• Chapter 10. Common Warehouse Metadata
• 10.1 What Is Metadata ?
• 10.2 Metadata and IEBI
• 10.3 Types of Metadata
• 10.4 The Central Metadata Repository
• 10.5 Enterprise Data Model
• 10.6 OMG OMA
• 10.7 Common Warehouse Metadata Interchange
• 10.8 The CWMI Architecture
• 10.9 XML Metadata Interchange
• 10.10 Summary
• Part 4: Building Relationships Over the Internet
• Chapter 11. Look Outward Angel
• Chapter 12. CRM in the Internet Age
• 12.1 The Customer-Driven Organization
• 12.2 The Ultimate in Customer-Driven
• 12.3 CRM in the Internet Age
• 12.4 Conclusion
• Chapter 13. Swimming in the Clickstream
• 13.1 The Importance of Customer Identification
• 13.2 Understanding Customer Behavior in the Internet Age
• 13.3 The Clickstream
• 13.4 Cookies
• 13.5 Conclusion
• Chapter 14. Personalization
• 14.1 Defining Personalization
• 14.2 Data Mining
• 14.3 The Data Mining Process
• 14.4 Summary
• Chapter 15. The Road Goes Ever Onward
• 15.1 One Last Visit with Billy Boy
• 15.2 Web Services
• 15.3 Go Gently Into that Dark Night
• 15.4 Summary
• Appendix A. Recommended Reading
• Appendix B. Glossary
• Index
• A
• B
• C
• D
• E
• F
• G
• H
• I
• J
• K
• L
• M
• N
• O
• P
• Q
• R
• S
• T
• U
• V
• W