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Exploring Web Marketing and Project Management
Exploring Web Marketing and Project Management
ISBN: 0130163961
EAN: 2147483647
Year: 2000
Pages: 87
Authors:
Donald Emerick
,
Kimberlee Round
BUY ON AMAZON
Web Marketing Project Management
Internet Marketing Basics
The Internet as a Communications Tool
Roles of Direct Marketing and Relationship Marketing
Test Your Thinking
Internet Marketing: Planning, Targeting, and Evolving
The Importance of Planning an Internet Marketing Effort
Defining Audiences and Targeting Information on the Web
The Evolution of Internet Marketing Efforts
Test Your Thinking
Developing and Integrating Internet Communication Strategy
Four Forces Affecting Web Communication
Expense Justification and Return on Investment
Addressing Internal Issues in a Basic Strategic Internet CommunicationsPlan
Addressing External Issues in a Basic Strategic Internet CommunicationsPlan
Test Your Thinking
Web Site Architecture
Using Mapping to Build Presentations
Determining and Mapping Information Exchanges and Presentations
Building Presentations Using Story Boards
Test Your Thinking
Creative Strategies
Identifying Creative Concepts
Creative Evaluation
Creative Development
A WWW Critique Model
Test Your Thinking
Promotion and Measurement
Promoting Internet Communication Efforts
Measuring Internet Communication Activities
Test Your Thinking
Internet Marketing: Legal Issues
Establishing and Documenting Agreements in a Contract
Developing Web Content
Test Your Thinking
Project Life Cycle Basics
Goals of Successful Project Management
Comparing Project Management in Various Industries
Project Tasks
Project Life Cycle Formats
Test Your Thinking
The Project Team
Definition of the Project Team
Team Dynamics
Test Your Thinking
Project Bids, Contracts, and Specifications
Project Bids
Contracts
Project Specifications
Test Your Thinking
Creative Development
Content Identification
Graphic Design
Writing and Editing
Test Your Thinking
Technical Development
HardwareSoftware Requirements
Technical Brief
Programming And Testing
Test Your Thinking
LaunchPostlaunch Activities
Web Marketing Strategy: Let s Promote That New Web Site
DocumentationTraining
Internal Audit
Test Your Thinking
Web Firm Start-Ups
Evaluating Financing
Marketing
Work Flow
Reputation
Test Your Thinking
Answers to self-review questions
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Exploring Web Marketing and Project Management
ISBN: 0130163961
EAN: 2147483647
Year: 2000
Pages: 87
Authors:
Donald Emerick
,
Kimberlee Round
BUY ON AMAZON
Metrics and Models in Software Quality Engineering (2nd Edition)
The Defect Prevention Process
Implementation
Criteria for Model Evaluation
Availability Metrics
Software Process Assessment Cycle
Identifying and Managing Project Risk: Essential Tools for Failure-Proofing Your Project
Why Project Risk Management?
Managing Project Constraints and Documenting Risks
Quantifying and Analyzing Activity Risks
Closing Projects
Appendix A Selected Detail From the PERIL Database
Introduction to 80x86 Assembly Language and Computer Architecture
Parts of a Computer System
Branching and Looping
Procedures
Bit Manipulation
Appendix E 80x86 Instructions (by Opcode)
Microsoft VBScript Professional Projects
Procedures
Mapping Network Printers and Disks
Developing Script Log Analyzers
Designing the Web Site
Building the Report Archive Page
Sap Bw: a Step By Step Guide for Bw 2.0
BW An SAP Data Warehousing Solution
Creating InfoObject Catalogs
Summary
Installing Business Content Objects and Loading R/3 Data
Object Transport
Understanding Digital Signal Processing (2nd Edition)
Chapter Five. Finite Impulse Response Filters
FILTERING ASPECTS OF TIME-DOMAIN AVERAGING
GENERATING NORMALLY DISTRIBUTED RANDOM DATA
REFERENCES
Section G.3. MULTISECTION COMPLEX FSF PHASE
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