Section 2: A Primer on Persuasion

Table of content

Chapter List

Chapter 3: Why the Inuit Hunt Whales and Other Secrets of Customer Behavior
Chapter 4: The Structure of Persuasion
Chapter 5: Developing a Client-Centered Message Every Time You Write
Chapter 6: Understanding the Customer: The Cicero Principle
Chapter 7: Establishing Your Credibility

Table of content

Persuasive Business Proposals. Writing to Win More Customers, Clients, and Contracts

Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

ISBN: 0814471536
EAN: 2147483647

Year: 2004
Pages: 130

Authors: Tom Sant

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