About the Authors
| About Mike Moran About Bill Hunt |
Search Engine Marketing, Inc.: Driving Search Traffic to Your Companys Web Site (2nd Edition)
ISBN: 0136068685
EAN: 2147483647
EAN: 2147483647
Year: 2005
Pages: 138
Pages: 138
Authors: Mike Moran, Bill Hunt
- Chapter I e-Search: A Conceptual Framework of Online Consumer Behavior
- Chapter II Information Search on the Internet: A Causal Model
- Chapter IX Extrinsic Plus Intrinsic Human Factors Influencing the Web Usage
- Chapter XIV Product Catalog and Shopping Cart Effective Design
- Chapter XVI Turning Web Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site Usability