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Part II: What Needs to Change
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Chapter List
Chapter 6: Permission in Action—The Internet as a Permission-Only Zone
Chapter 7: Type, Point, Click, and Send Now—Cheaper and faster than a letter, less intrusive than a phone call, less hassle than a fax
Chapter 8: Who’s Minding the Store?: CMR Is Not About How You Look At Customers—It’s About How Customers Look At You
Chapter 9: Personalization Technology—Boon or Bust? Empowering the Customer Requires More than Just Personalization
Chapter 10: But What About the Loyalty Card?—Does CMR Mean the End of Traditional Loyalty Marketing?
Chapter 11: No Card? No Problem! Customers Tell Us a Lot Without Volunteering Personal Information
Chapter 12: All Cows Look Alike: Brand Building—It Begins and Ends with the Customer
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Why CRM Doesnt Work: How to Win By Letting Customers Manage the Relationship
ISBN: 1576601323
EAN: 2147483647
Year: 2003
Pages: 141
Authors:
Frederick Newell
,
Seth Godin
BUY ON AMAZON
Strategies for Information Technology Governance
Assessing Business-IT Alignment Maturity
A View on Knowledge Management: Utilizing a Balanced Scorecard Methodology for Analyzing Knowledge Metrics
Governing Information Technology Through COBIT
The Evolution of IT Governance at NB Power
Governance Structures for IT in the Health Care Industry
VBScript Programmers Reference
Data Types
Regular Expressions
HTML Applications
Appendix E VBScript Error Codes and the Err Object
Appendix G The Windows Script Host Object Model
Cisco IOS Cookbook (Cookbooks (OReilly))
Adjusting LMI Options
Time-Stamping Router Logs
Logging Router Syslog Messages in Different Files
Restricting TCP Session Direction
Foreign Agent Configuration
Competency-Based Human Resource Management
A Need for Implementing Competency-Based HR Management
Competency-Based Employee Development
The Transformation to Competency-Based HR Management
Competency-Based HR Management The Next Steps
Appendix C Examples of Life-Career Assessment Exercises
Introducing Microsoft ASP.NET AJAX (Pro - Developer)
The AJAX Revolution
The Microsoft Client Library for AJAX
Partial Page Rendering
The AJAX Control Toolkit
Built-in Application Services
Professional Struts Applications: Building Web Sites with Struts ObjectRelational Bridge, Lucene, and Velocity (Experts Voice)
Creating a Struts-based MVC Application
Form Presentation and Validation with Struts
Building a Data Access Tier with ObjectRelationalBridge
Creating a Search Engine with Lucene
Building the JavaEdge Application with Ant and Anthill
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