Section I: Global Mobile Commerce - Unique Characteristics, Opportunities, Challenges and Limitations

Chapter List

Chapter 1: Global Heterogeneity in the Emerging M-Commerce Landscape

Chapter 2: Assessing the Market Potential of Network-Enabled 3G M-Business Services

Chapter 3: Mobile E-Commerce and the Wireless Worldwide Web: Strategic Perspectives on the Internet's Emerging Model

Chapter 4: Opportunities and Limitations in M-Commerce