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Chapter 1: Marketing in a Multicultural and Changing World
Figure 1.1: Changes in life expectancy. Source United Nations Population Statistics and Forecasts, July 2003.
Figure 1.2: Motives for global reach
Chapter 2: Cultural Differences in a Marketing Context: Value Dimensions
Figure 2.1: Relative degree of universalism-particularism for a number of selected countries
Figure 2.2: The global-local dilemma
Figure 2.3: The universal-particular dilemma
Figure 2.4: Relative degree of indivualism-communitarianism for a number of selected countries
Figure 2.5: Relative degree of specific-diffuse orientation for a number of selected countries
Figure 2.6: The specific-diffuse dilemma
Figure 2.7: Relative degree to which a number of selected countries openly display emotions (affective = display, neutral = conceal)
Figure 2.8: The emotional-neutral dilemma
Figure 2.9: The global ingredients of a personal dream
Chapter 3: Cultural Differences in a Marketing Context: Further Value Dimensions
Figure 3.1: Relative orientation to achieved or ascribed status for a number of selected countries
Figure 3.2: From "catastrophe" to "gloire"
Figure 3.3: Relative degree of internal-external control for a number of selected countries
Figure 3.4: Time orientation - sequential/synchronic
Figure 3.5: Don't mess with success
Chapter 5: Branding Across Cultures
Figure 5.1: Perceptual mapping of car marques
Figure 5.2: Apple knowing is disobedience
Figure 5.3: Credit cards and meaningful lives
Figure 5.4: Starbucks - safe and exciting exploration
Figure 5.5: HSBC - the unity of diversity
Figure 5.6: Volvo - dangerous road hogs and safe children
Figure 5.7: Brand archetypes
Chapter 6: Franchising Across Cultures
Figure 6.1: Centralized commonalities versus decentralized variances
Figure 6.2: McDonald's reconciliation
Figure 6.3: The franchisee-franchisor dilemma
Figure 6.4: Exclusive brands versus broad distribution
Chapter 7: Marketing Across Ethnic Boundaries
Figure 7.1: The multi- versus mono-ethnic society dilemma
Figure 7.2: Variation of specific-diffuse and individualistic orientations amongst several US ethnic groups
Figure 7.3: Relative degree to which several US ethnic groups display or conceal emotions
Chapter 8: E-Marketing Dilemmas Across Cultures
Figure 8.1: E-adoption (see Charlesworth, 2003)
Figure 8.2: The emergence of business ecosystems
Figure 8.3: Dell - from product to solution
Figure 8.4: Customized versus global
Figure 8.5: Broad spectra versus deep relationships
Figure 8.6: The unaffordable relationship
Figure 8.7: Face-to-face versus Internet selling
Figure 8.8: High tech and high touch in financial services
Figure 8.9: Uniting inner and outer
Figure 8.10: Premier Pages - the bridge between gift and sale
Chapter 9: Dilemmas of Strategic Marketing
Figure 9.1: Top down versus bottom up
Figure 9.2: Inner-directed push versus outer-directed pull
Figure 9.3: Relative length of time horizon for a selected sample of functional disciplines
Figure 9.4: Reconciling universalism with particularism at Bang & Olufsen
Figure 9.5: Prioritizing reconciliations by cross referencing to business benefits
Chapter 10: Develop Your Capacity to Reconcile Dilemmas
Figure 10.1: The repetition versus familiarity dilemma
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Marketing Across Cultures (Culture for Business Series)
ISBN: 1841124710
EAN: 2147483647
Year: 2004
Pages: 82
Authors:
Fons Trompenaars
,
Peter Woolliams
BUY ON AMAZON
Software Configuration Management
Introduction to Software Configuration Management
Configuration Management and Data Management
CM Automation
Appendix M Problem Report (PR)
Appendix Q Problem Trouble Report (PTR)
Secure Programming Cookbook for C and C++: Recipes for Cryptography, Authentication, Input Validation & More
Obtaining and Installing GCC
Enforcing Strict Conformance to the C++ Standard
Using vectors Efficiently
Writing a Member Function Template
Writing and Reading Dates and Times
Practical Intrusion Analysis: Prevention and Detection for the Twenty-First Century: Prevention and Detection for the Twenty-First Century
Unauthorized Activity I
Unauthorized Activity II
IDS and IPS Internals
Internet Security Systems RealSecure
Data Correlation
Mapping Hacks: Tips & Tools for Electronic Cartography
Hack 35. Search Local, Find Global
Hack 40. Plot Points on a Spinning Globe Applet
Hack 42. Map Your Tracklogs on the Web
Hack 71. Turn Your Tracklogs into ESRI Shapefiles
Hack 77. Become a GRASS Ninja
.NET System Management Services
Using the System.Management Namespace
Querying WMI
Instrumenting .NET Applications with WMI
The WMI Schema
WMI Providers
Python Programming for the Absolute Beginner, 3rd Edition
Forking Processes
Whats a Server-Side CGI Script?
Submitting PyErrata Reports
A Simple C Extension Module
That s the End of the Book, Now Here s the Meaning of Life
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