Flylib.com
Index_M
Previous page
Table of content
Next page
M
McDonald's 117, 178, 186, 187 “94
Macintosh 123 “4
Macrae, C. 175
Makro 56
market
concept 3
economy 34 “5
globalization 18 “21
models 3 “4
market research 133
criticism 134
cross-cultural reliability 149 “57
errors 135 “6
cross-cultural validity 138 “49
international research instruments 138
sampling 136 “8
ethnic minorities 157 “9
methodologies 133 “4
primary
experimentation 135
observation 135
survey research 135
understanding meaning 135
marketing 27
across cultures 15 “16
basic cultural mistakes 40 “1, 42
as business ideology 6
challenges to 29 “30
closed-loop techniques 247
conceptual framework 10
creation of wealth 17
creative tensions 11 “12
cultural aspects 6 “7
definitions 4, 18, 165
development 5 “6
dilemmas 308 “9
discipline of 4 “5
importance of culture 7 “8
indivualist 71 “2
new theory 18 “24
orientation 6
product life curve 34
promotions 5
segments 78
seven dimensions model 16 “17
standardization 21
techniques 48 “9
marketing research 133
Marketing Science Institute 292
Marks & Spencer 203
Marlboro 72
Maruyama, 113
mass customization 246
mass manufacturing 59 “62
mass media 20
MasterCard 168
Matsuya 117
measurement of meaning
see
market research
mechanistic approach 107
MediNet 80
Melville, Herman 168
Mercedes Benz 116, 284
Merrill Lynch 258, 259 “60, 266
metaphysics 134 “5
Mintzberg, Henry 283
Mitsubishi 294
Moore, M. 200
motor cars 5, 64, 76 “7, 108 “9, 116, 165 “6, 170, 284
Motorola 104
multi-tasking 125 “6
Previous page
Table of content
Next page
Marketing Across Cultures (Culture for Business Series)
ISBN: 1841124710
EAN: 2147483647
Year: 2004
Pages: 82
Authors:
Fons Trompenaars
,
Peter Woolliams
BUY ON AMAZON
Qshell for iSeries
Using Parameters and Variables
Functions
C and C++ Development Tools
Appendix B Qshell versus DOS
Appendix C Qshell and CL Commands for the IFS
Certified Ethical Hacker Exam Prep
Ethics and Legality
The Seven-Step Information Gathering Process
Enumeration and System Hacking
Securing Wireless Networks
Scanning
Developing Tablet PC Applications (Charles River Media Programming)
The Tablet PC
Introduction to Visual Basic .NET
Speech Input with SAPI
Custom Grammars for Speech Recognition
Pong Game
Cisco CallManager Fundamentals (2nd Edition)
Cisco CallManager Architecture
Definition of Station Devices
SCCP Station Devices
Ad Hoc Conferencing
Cisco CallManager Feature List
The Java Tutorial: A Short Course on the Basics, 4th Edition
What Is an Object?
Customizing a Threads run Method
Visual Index to Swing Components
AWT Components
Introduction
Cultural Imperative: Global Trends in the 21st Century
Culture and Religion
The China Phenomenon
Americanization versus Asianization
Empires Past, Present, and Future
Appendix B Leadership Test
flylib.com © 2008-2017.
If you may any questions please contact us: flylib@qtcs.net
Privacy policy
This website uses cookies. Click
here
to find out more.
Accept cookies