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A
Acer Computers 60
achievement-ascription 50
celebrity endorsements 99 “103
cook like a professional chef 104 “5
corporate image 104
definitions 97 “8
measurable results 103
reconciling 105 “7
senior-junior relationships 103 “4
use of experts 98 “9
advertising 5, 59
appealing to general public 78
categories of Caucasians 101
comparative 65
diffuse customers 78
dilemmas
examples 307
repetition 306 “7
verbal vs visual 305 “6
ethnic 219 “20
family-oriented 63 “4
fantasy 76 “7
franchises 183
high-context 77
humorous 86 “7, 91
implicit/indirect 75 “6
in-your-face 75
Internet/ online 239
offensive 90
silly 86
television 64 “5, 73 “4
use of experts 98 “9
affective
see
neutral-affective
agency theory 195 “6
Albert Hejn 56
Amazon 247 “8, 267 “71
American Airlines 309 “11
Ampex 115
AOL (America Online) 243
Apple Computer 167 “8
Armani 201
ascription
see
achievement-ascription
Asia Manufacturing Online 80
Askegaard, S. 163, 164
AT&T 141 “2
Automatic Teller Machine (ATM) 81--3
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Marketing Across Cultures (Culture for Business Series)
ISBN: 1841124710
EAN: 2147483647
Year: 2004
Pages: 82
Authors:
Fons Trompenaars
,
Peter Woolliams
BUY ON AMAZON
Qshell for iSeries
Sed
Accessing OS/400-Specific Objects
Application Development Tools
The Perl Utility
Java Development Tools
Image Processing with LabVIEW and IMAQ Vision
Introduction to IMAQ Vision Builder
NI Vision Builder for Automated Inspection
Image Distribution
Compression Techniques
Reading Instrument Displays
SQL Hacks
Text Handling
Hack 40. Calculate Rank
Hack 59. Define Personalized Parameters
Hack 65. Use Pessimistic Locking
Hack 71. Extract Lots of Rows
Visual C# 2005 How to Program (2nd Edition)
The .NET Framework and the Common Language Runtime
Terminology
Terminology
Publishing and Consuming Web Services
Simple-Type structs, Boxing and Unboxing
C & Data Structures (Charles River Media Computer Engineering)
Control Structures
Memory Allocation
Strings
Problems in Stacks and Queues
Miscellaneous Problems
Twisted Network Programming Essentials
Checking Whether a Page Has Changed
Representing Users with Different Capabilities
Downloading Messages from an IMAP Mailbox
Running a Twisted Application as a Daemon
Managing Multiple Services
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