Section 3: Taking a Game to Market

Chapter List

Chapter 3.0: Introduction

Chapter 3.1: Public Relations: Making the Most of the Gaming Press

Chapter 3.2: Securing a Development Contract: The Art of Pitching

Chapter 3.3: The Whys and Wherefores of Game Agents

Chapter 3.4: Effective Development Contracts

Chapter 3.5: Pros and Cons of Worldwide and Country-by-Country Deals

Chapter 3.6: Techniques to Increase Upsell for Online Games