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Putting Your Small Business on the Web
ISBN: 0201717131
EAN: 2147483647
EAN: 2147483647
Year: 1999
Pages: 83
Pages: 83
Authors: Maria Langer
- Chapter I e-Search: A Conceptual Framework of Online Consumer Behavior
- Chapter II Information Search on the Internet: A Causal Model
- Chapter X Converting Browsers to Buyers: Key Considerations in Designing Business-to-Consumer Web Sites
- Chapter XII Web Design and E-Commerce
- Chapter XVII Internet Markets and E-Loyalty