Persuasive Technology(c) Using Computers to Change What We Think and Do 

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• 1. Table of Contents

• 2. BackCover

• 3. Persuasive Technology - Using Computers to Change What We Think and Do

• 4. Foreword

  Captivated by Captology

• 5. Preface

• 6. IntroductionPersuasion in the Digital Age

  Overview

• 7. Persuasion on the Web

  Persuasion on the Web

• 8. Beyond the Web

  Beyond the Web

• 9. The Emergence of Captology

  The Emergence of Captology Potential and Pitfalls

• 10. Advantage over Traditional Media: Interactivity

  Advantage over Traditional Media: Interactivity

• 11. Advantages over Human Persuaders

  Advantages over Human Persuaders 1. Computers Are Persistent 2. Computers Allow Anonymity 3. Computers Can Store Access and Manipulate Huge Volumes of Data 4. Computers Can Use Many Modalities 5. Computer Software Can Scale 6. Computers Can Be Ubiquitous

• 12. How to Read This Book

  How to Read This Book

• 13. Chapter 1: Overview of Captology

  Persuasive technology manipulative deception

• 14. Focus on the Human-Computer Relationship

  Focus on the Human-Computer Relationship

• 15. Persuasion Is Based on Intentions, Not Outcomes

  Persuasion Is Based on Intentions Not Outcomes

• 16. Levels of Persuasion: Macro and Micro

  Levels of Persuasion: Macro and Micro Microsuasion on the Web Microsuasion in Video Games

• 17. Captology: Summary of Key Terms and Concepts

  Captology: Summary of Key Terms and Concepts

• 18. Chapter 2: The Functional TriadComputers in Persuasive Roles

  Overview

• 19. The Functional Triad: Roles Computers Play

  Persuasive Technology: Using Computers to Change What We Think and Do

• 20. Applying the Functional Triad to Captology

  Applying the Functional Triad to Captology Research and Design Applications

• 21. Chapter 3: Computers as Persuasive Tools

  Overview

• 22. Seven Types of Persuasive Technology Tools

  Seven Types of Persuasive Technology Tools

• 23. Reduction Technology: Persuading through Simplifying

  Reduction Technology: Persuading through Simplifying Simplifying Political Input

• 24. Tunneling Technology: Guided Persuasion

  Tunneling Technology: Guided Persuasion Ethical Concerns

• 25. Tailoring Technology: Persuasion through Customization

  Tailoring Technology: Persuasion through Customization Ethical Concerns Tailoring Information for Context

• 26. Suggestion Technology: Intervening at the Right Time

  Suggestion Technology: Intervening at the Right Time Timing Is Critical

• 27. Self-Monitoring Technology: Taking the Tedium Out of Tracking

  Self-Monitoring Technology: Taking the Tedium Out of Tracking Eliminating a Language Quirk

• 28. Surveillance Technology: Persuasion through Observation

  which theorist said people behave better when they are being watched

• 29. Conditioning Technology: Reinforcing Target Behaviors

  Conditioning Technology: Reinforcing Target Behaviors Technology Applications of Operant Conditioning Operant Conditioning in Computer Games Applying Periodic Reinforcement Shaping Complex Behaviors

• 30. The Right Persuasive Tool(s) for the Job

  The Right Persuasive Tool(s) for the Job

• 31. Chapter 4: Computers as Persuasive MediaSimulation

  Overview

• 32. Persuading through Computer Simulation

  Persuading through Computer Simulation

• 33. Cause-and-Effect Simulations: Offering Exploration and Insight

  Cause-and-Effect Simulations: Offering Exploration and Insight

• 34. Cause-and-Effect Simulation: Sources of Persuasive Power

  Cause-and-Effect Simulation: Sources of Persuasive Power HIV Roulette: A Cause-and-Effect Simulator Rocketts New School: Learning Social Skills Implications of Designer Bias

• 35. Environment Simulations: Creating Spaces for Persuasive Experiences

  Environment Simulations: Creating Spaces for Persuasive Experiences LifeFitness VR Rowing Machine: Competing in a Virtual Environment The Tectrix VR Bike: Pedaling to Explore a Virtual Environment Managing Asthma in a Simulated Environment Using Simulation to Overcome Phobias In My Steps: Helping Doctors to Empathize with Cancer Patients

• 36. Object Simulations: Providing Experiences in Everyday Contexts

  Object Simulations: Providing Experiences in Everyday Contexts Baby Think It Over: An Infant Simulator Drunk Driving Simulator

• 37. Chapter 5: Computers as Persuasive Social Actors

  Overview

• 38. Five Types of Social Cues

  Five Types of Social Cues

• 39. Persuasion through Physical Cues

  Persuasion through Physical Cues The Impact of Physical Attractiveness

• 40. Using Psychological Cues to Persuade

  Using Psychological Cues to Persuade The Stanford Similarity Studies Ethical and Practical Considerations

• 41. Influencing through Language

  Influencing through Language Persuading through Praise

• 42. Social Dynamics

  Social Dynamics The Reciprocity Study

• 43. Persuading by Adopting Social Roles

  Persuading by Adopting Social Roles Computers in Roles of Authority

• 44. Social Cues: Handle with Care

  Social Cues: Handle with Care

• 45. Chapter 6: Credibility and Computers

  Overview

• 46. What Is Credibility?

  What Is Credibility? A Simple Definition

• 47. When Credibility Matters in Human-Computer Interaction

  When Credibility Matters in Human-Computer Interaction Instructing or Advising Reporting Measurements Providing Information and Analysis Reporting on Work Performed Reporting on Their Own State Running Simulations Rendering Virtual Environments

• 48. Four Types of Credibility

  Four Types of Credibility Presumed Credibility Surface Credibility Reputed Credibility Earned Credibility

• 49. Dynamics of Computer Credibility

  Dynamics of Computer Credibility

• 50. Errors in Credibility Evaluations

  Errors in Credibility Evaluations

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