Acknowledgments

We would like to acknowledge two very special people who helped make this book a success. We would like to personally thank Lon S. Safko, who was our technical editor for these two Yahoo! Success books with Que Publishing, whose insights and experience in business, Internet marketing, and e-commerce complimented our skill sets to produce the best book we could hope for. We also are in debt to the valuable contribution of Paul Boisvert, senior technical content producer at Yahoo!, for reviewing the manuscript for Yahoo! store accuracy.

Thanks, guys, you were a great help in keeping us on the technical straight and narrow.

Also, a big thank you to Joe Palko, CEO of Solid Cactus; Scott Sanfilippo, president of Neeps, Inc.; Craig Clark, owner of Pacific Pillows; and Robert Stevens, owner of WriteExpress for letting us deconstruct their websites. Your insight and experience will surely help our readers become successful Yahoo! store owners.

To Istvan Siposs and Michael Whitaker, with Y-Times Publications, for contributing Yahoo! store tips and tricks, and Melissa Sobel from Yahoo! who helped market this book and its companion, Launching Your Yahoo! Business. A special thanks to Stephanie McComb, our acquisitions editor at Que, who believed in this project and made sure that it saw the light of day, and Kevin Howard, whose help was invaluable in developing the book for sale.