Who Is Your Business?

Be clear on who you are in your business plan. Why? Well, for example, if you're going to seek funding for your business idea, investors and bankers will surely want to know who they are dealing with. They will want to know about your experience, your skills, and your role in the business you chose. In addition, they will want to know who will supply the business experience and expertise you lack, and your plans on how to acquire that extra talent.

Finally, what is your business? What is your legal structure? Is it a sole proprietorship? A partnership? A corporation?