Chapter 5

Lab 5.1 Self-Review Answers

A1:

Question	Answer	Comments
1	d	The big idea is used for all creative development.

A2:

Question	Answer	Comments
2	a,d	Looks involve visuals, which affect people emotionally.

A3:

Question	Answer	Comments
3	False	Branding is about building recognition. That recognition supposedly indirectly inspires sales.

A4:

Question	Answer	Comments
4	True	See above.

A5:

Question	Answer	Comments
5	c	It's all about engagement of an audience.

Lab 5.2 Self-Review Answers

A1:

Question	Answer	Comments
1	b,d	Headlines are text. Sound files are multimedia, which is important but not widely utilized. Logos can be considered visuals.

A2:

Question	Answer	Comments
2	c	Both should be included for accessibility and ease of use.

A3:

Question	Answer	Comments
3	False	Color is a big part of emotional response.

A4:

Question	Answer	Comments
4	True	Text is very effective for some big ideas.

A5:

Question	Answer	Comments
5	a	Again, it's all about the audience. That's why planning is crucial.

Lab 5.3 Self-Review Answers

A1:

Question	Answer	Comments
1	d	Why should the audience care?

A2:

Question	Answer	Comments
2	c	Answer the "what's in it for me" question on behalf of the audience.

A3:

Question	Answer	Comments
3	True

A4:

Question	Answer	Comments
4	False	It's everything.

A5:

Question	Answer	Comments
5	False	Except in certain situations where they want or have to, people don't read. They just look.

A6:

Question	Answer	Comments
6	e	Any material can be repurposed as long as it is appropriate.

Lab 5.4 Self-Review Answers

A1:

Question	Answer	Comments
1	d	Basically they all mean the same thing, a fulfilled audience.

A2:

Question	Answer	Comments
2	e	Many exist.

A3:

Question	Answer	Comments
3	True	Beauty is only skin deep.

A4:

Question	Answer	Comments
4	a	At least until the next buzz word. What's after engagement, marriage?