Chapter 2

Lab 2.1 Self-Review Answers

A1:

Question	Answer	Comments
1	a,d	So many options and a business need to measure success are the two most compelling reasons to plan first.

A2:

Question	Answer	Comments
2	Who What Where When Why How	The basis of concise and effective communication was stolen directly from Journalism 101.

A3:

Question	Answer	Comments
3	False	Real planning is rarely considered in the rush to the Web.

Lab 2.2 Self-Review Answers

A1:

Question	Answer	Comments
1	c	Who defines the audience. The communications target.

A2:

Question	Answer	Comments
2	b	The audience defines the presentation development. The presentation must be targeted at the audience.

A3:

Question	Answer	Comments
3	b	While free stuff may attract one audience, targeted content will attract the appropriate one.

Lab 2.3 Self-Review Answers

A1:

Question	Answer	Comments
1	c	Without interaction, a Web site is a repurposed brochure.

A2:

Question	Answer	Comments
2	False	We can (hopefully) skip the early levels and begin meaningful communication quickly.

A3:

Question	Answer	Comments
3	a,b,c	All are examples of business transformation through Internet communication. I wouldn't become a travel agent right now.