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| 1. Web Marketing Project Management | About the Authors |
| 2. Internet Marketing Basics |
| 3. The Internet as a Communications Tool | The Internet as a Communications Tool Exercises Exercise Answers Self-Review Questions |
| 4. Roles of Direct Marketing and Relationship Marketing | Roles of Direct Marketing and Relationship Marketing Exercises Exercise Answers Self-Review Questions |
| 5. Test Your Thinking | Chapter 1: Test Your Thinking |
| 6. Internet Marketing: Planning, Targeting, and Evolving |
| 7. The Importance of Planning an Internet Marketing Effort | The Importance of Planning an Internet Marketing Effort Exercises Exercise Answers Self-Review Questions |
| 8. Defining Audiences and Targeting Information on the Web | Defining Audiences and Targeting Information on the Web Exercises Exercise Answers Self-Review Questions |
| 9. The Evolution of Internet Marketing Efforts | The Evolution of Internet Marketing Efforts Exercises Self-Review Questions |
| 10. Test Your Thinking | Chapter 2: Test Your Thinking |
| 11. Developing and Integrating Internet Communication Strategy |
| 12. Four Forces Affecting Web Communication | Four Forces Affecting Web Communication Exercises Exercise Answers Self-Review Questions |
| 13. Expense Justification and Return on Investment | Expense Justification and Return on Investment Exercises Exercise Answers Self-Review Questions |
| 14. Addressing Internal Issues in a Basic Strategic Internet CommunicationsPlan | Addressing Internal Issues in a Basic Strategic Internet Communications Plan Exercises Exercise Answers Self-Review Questions |
| 15. Addressing External Issues in a Basic Strategic Internet CommunicationsPlan | Addressing External Issues in a Basic Strategic Internet Communications Plan Exercises Exercise Answers Self-Review Questions |
| 16. Test Your Thinking | Chapter 3: Test Your Thinking |
| 17. Web Site Architecture |
| 18. Using Mapping to Build Presentations | Using Mapping to Build Presentations Exercises 4.1.2 Map in the Physical World Exercise Answers Self-Review Questions |
| 19. Determining and Mapping Information Exchanges and Presentations | Determining and Mapping Information Exchanges and Presentations Exercises Exercise Answers Self-Review Questions |
| 20. Building Presentations Using Story Boards | Building Presentations Using Story Boards Exercises Exercise Answers Self-Review Questions |
| 21. Test Your Thinking | Chapter 4: Test Your Thinking |
| 22. Creative Strategies |
| 23. Identifying Creative Concepts | Identifying Creative Concepts Exercises Exercise Answers Self-Review Questions |
| 24. Creative Evaluation | Creative Evaluation Exercises Exercise Answers Self-Review Questions |
| 25. Creative Development | Creative Development Exercises Exercise Answers Self-Review Questions |
| 26. A WWW Critique Model | A WWW Critique Model Exercises Exercise Answers Self-Review Questions |
| 27. Test Your Thinking | Chapter 5: Test Your Thinking |
| 28. Promotion and Measurement |
| 29. Promoting Internet Communication Efforts | Promoting Internet Communication Efforts Exercises Exercise Answers Self-Review Questions |
| 30. Measuring Internet Communication Activities | Measuring Internet Communication Activities Exercises Exercise Answers Self-Review Questions |
| 31. Test Your Thinking | Chapter 6: Test Your Thinking |
| 32. Internet Marketing: Legal Issues |
| 33. Establishing and Documenting Agreements in a Contract | Establishing and Documenting Agreements in a Contract Contracting for Success Contract Elements Oral and Written Agreements Visible and Invisible Contracts Enforceable Contracts Negotiation Preparation Contract Negotiation Cyberspace Contracts Exercises Exercise Answers Self-Review Questions |
| 34. Developing Web Content | Developing Web Content Copyright and Trademarks Five Basic Sources of Web Content Developing a Safe Linking Strategy Advertising on the Internet Exercises Exercise Answers Self-Review Questions |
| 35. Test Your Thinking | Chapter 7: Test Your Thinking |
| 36. Project Life Cycle Basics |
| 37. Goals of Successful Project Management | Goals of Successful Project Management Team Dynamics for Web Project Management Include the Following: Exercises Exercise Answers Self-Review Questions |
| 38. Comparing Project Management in Various Industries | Comparing Project Management in Various Industries Exercises Exercise Answers Self Review Questions |
| 39. Project Tasks | Project Tasks Exercises Exercise Answers Self-Review Questions |
| 40. Project Life Cycle Formats | Project Life Cycle Formats Exercises Exercise Answers Self-Review Questions |
| 41. Test Your Thinking | Chapter 8: Test Your Thinking |
| 42. The Project Team |
| 43. Definition of the Project Team | Definition of the Project Team Exercises Exercise Answers Self-Review Questions |
| 44. Team Dynamics | Team Dynamics Exercises Exercise Answers Self-Review Questions |
| 45. Test Your Thinking | Chapter 9: Test Your Thinking |
| 46. Project Bids, Contracts, and Specifications |
| 47. Project Bids | Project Bids Exercises Exercise Answers Self-Review Questions |
| 48. Contracts | Contracts Exercises Exercise Answers Self-Review Questions |
| 49. Project Specifications | Project Specifications Exercises Exercise Answers Self-Review Questions |
| 50. Test Your Thinking | Chapter 10: Test Your Thinking |
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Authors: Emerick D. Round K. ISBN: 0130163961 Current page: 1 from 87 This Ebooks free are presented on flylib.comOur library present to you materials from book Exploring Web Marketing and Project Management. Warning! The page Table of content from this book is informational only! Do not print out this page! Do NOT SUBMIT this page as part of your website or work without confirmation from the authors. You can read the contents of the book, but we strongly recommend that you purchase. or example, you can Buy this book on Amazon.com |