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Chapter 3: Road Map to Branded Customer Service
Table 1: Customer service strategies
Chapter 4: Defining Your Brand DNA
Table 2: Relating brand values and ServQual
Table 3: Signals of on- and off-brand cultures
Chapter 8: Internal Word of Mouth: The Role of Brand Champions
Table 4: Brand champion roles
Table 5: Decision matrix
Chapter 10: Great Brands are Supported From Within: the Role of Management
Table 6: Questions about brand space
Chapter 12: The Toolbox of On-Brand Exercises
Table 7: A sample brand in action
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Branded Customer Service: The New Competitive Edge
ISBN: 1576752984
EAN: 2147483647
Year: 2006
Pages: 134
Authors:
Janelle Barlow
,
Paul Stewart
BUY ON AMAZON
Agile Project Management: Creating Innovative Products (2nd Edition)
Agile Project Management
An Agile Process Framework
Practice: Product Architecture
Practice: Workload Management
Adapt and Close Summary
Inside Network Security Assessment: Guarding Your IT Infrastructure
Four Ways in Which You Can Respond to Risk
Laws, Mandates, and Regulations
Audit and Compliance
Level II Assessment Forms
Procurement Terminology
Cisco IP Telephony (CIPT) (Authorized Self-Study) (2nd Edition)
Using the Tool for Auto-Registered Phone Support
Summary
Review Questions
Authentication and Integrity
Introducing Database Tools and Cisco Unified CallManager Serviceability
Building Web Applications with UML (2nd Edition)
Dynamic Clients
Discussion
Building Web Applications
UX Modeling with UML
Virtual and Physical HTTP Resources
Excel Scientific and Engineering Cookbook (Cookbooks (OReilly))
Understanding Operator Precedence
Estimating Seasonal Indices
Implementing the Trapezoidal Rule in VBA
Using Excel to Help Solve Problems Formulated Using the Finite Element Method
Solving Inverse Problems
Introducing Microsoft ASP.NET AJAX (Pro - Developer)
The AJAX Revolution
The Microsoft Client Library for AJAX
The Pulsing Heart of ASP.NET AJAX
Built-in Application Services
Remote Method Calls with ASP.NET AJAX
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