To develop a really special invitation that will draw people into active involvement:
Review the list of people you want to invite.
Make notes of what you know or can find out about these people—their needs, interests, and concerns.
Decide on the most appropriate media for your invitation.
Prepare a distinctive message for each person you want to invite.
Respond to objections, track the responses, and follow up as needed.
Thank everyone involved, including those who turned down your request.