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The Tech-Savvy Real Estate Agent

ISBN: 0321413660
EAN: 2147483647

Year: 2004
Pages: 100

Authors: Galen Gruman

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• The Tech-Savvy Real Estate Agent
• Table of Contents
• Copyright
• Acknowledgments
• Introduction
• Technical Opportunities in Real Estate
• Part 1: Creating the Right Work Environment
• Chapter 1. The Right Office Tools
• Choosing the Right Hardware
• Choosing the Right Software
• Making Your Home Office Safe and Comfortable
• Getting Effective Technical Support
• Chapter 2. The Right Connections
• Choosing the Right Phones
• Choosing the Right Internet Connections
• Working in Multiple Locations
• Chapter 3. Working with Electronic Media
• Working with Digital Photography
• Working with Electronic Documents
• Working with Print Layout Tools
• Working with Web Creation Tools
• Part 2: Marketing Yourself More Effectively
• Chapter 4. Effective Web Sites
• Setting Up a Web Presence
• Elements of a Good Site
• Chapter 5. Online Marketing Techniques
• Leading People to Your Site
• Outreach via E-Mail
• Chapter 6. High-Tech Marketing Collaterals
• A Range of High-Tech Options
• Working with Virtual Tours
• Working with Disc Tours
• Working with Property Web Sites
• Working with Seller Presentations
• Working with Other Options
• Chapter 7. Managing Marketing Campaigns
• Where Technology Can Help
• Building Contact Lists
• Delivering Campaign Materials
• Evaluating Campaigns Effectiveness
• Part 3: Facilitating Your Communications
• Chapter 8. Managing Your Contacts
• Using Contact Managers and Databases
• Using Communications Services
• Chapter 9. Communicating Better with Clients
• Where Technology Applies
• Using E-Mail to Stay Close
• Providing Personal Client Web Pages
• Using PDF Files to Deliver Information
• Using MLS and Broker Client-Notification Options
• Part 4: Marketing Transactions Effectively
• Chapter 10. Managing Your Tasks and Transactions
• Using Tools to Manage Tasks
• Using Transaction Software
• Creating Digital Transaction Libraries
• Part 5: Tying It All Together
• Appendix A. Digital Workflow for Marketing
• Plan the Campaign
• Create and Distribute the Materials
• Evaluate Your Campaign
• Appendix B. Digital Workflow for Serving Buyers
• Educate the Buyer
• Communicate Better
• Manage the Transaction
• Appendix C. Digital Workflow for Serving Sellers
• Educate the Seller
• Communicate Better
• Manage the Transaction
• Appendix D. Defining Terms
• Appendix E. The CD
• Folder contents
• How to Use the CD
• Web Page Contents
• Index
• SYMBOL
• A
• B
• C
• D
• E
• F
• G
• H
• I
• J
• K
• L
• M
• N
• O
• P
• Q
• R
• S
• T
• U
• V
• W
• Z