The Tech-Savvy Real Estate Agent 

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• 1. The Tech-Savvy Real Estate Agent

• 2. Table of Contents

• 3. Copyright

  Copyright Notice of Rights Notice of Liability Trademarks Image Credits Dedication

• 4. Acknowledgments

  Acknowledgments

• 5. Introduction

  Introduction

• 6. Technical Opportunities in Real Estate

  Technical Opportunities in Real Estate

• 7. Part 1: Creating the Right Work Environment

• 8. Chapter 1. The Right Office Tools

  Chapter 1. The Right Office Tools

• 9. Choosing the Right Hardware

  The Upgrade Option Backing Up in windows Xp Home Edition Choosing the Right Hardware

• 10. Choosing the Right Software

  Fax Options E-Mail Account Techniques Managing campaigns For Less Web Site Requirements Financial Tips and Resources Rental Property Help Choosing the Right Software

• 11. Making Your Home Office Safe and Comfortable

  Making Your Home Office Safe and Comfortable

• 12. Getting Effective Technical Support

  The Price of Tech Support Getting Effective Technical Support

• 13. Chapter 2. The Right Connections

  Chapter 2. The Right Connections

• 14. Choosing the Right Phones

  Phone Tech Gotchas Working With Three Or More Lines All About The Supra Key Cell Phone Accessories Choosing the Right Phones

• 15. Choosing the Right Internet Connections

  Managing Your Phone Lines Watch Out For Wi-Fi Variants Choosing the Right Internet Connections

• 16. Working in Multiple Locations

  The New Wireless Internet Option Working in Multiple Locations

• 17. Chapter 3. Working with Electronic Media

  Chapter 3. Working with Electronic Media

• 18. Working with Digital Photography

  Identifying image Types Working with Digital Photography

• 19. Working with Electronic Documents

  Crossing The Line Into Fakery Working with Electronic Documents

• 20. Working with Print Layout Tools

  The Fuss About Fonts Keys To Good Design Working with Print Layout Tools

• 21. Working with Web Creation Tools

  Working with Web Creation Tools

• 22. Part 2: Marketing Yourself More Effectively

• 23. Chapter 4. Effective Web Sites

  Chapter 4. Effective Web Sites

• 24. Setting Up a Web Presence

  How The Web Works A Consistent Identity Site Service Options Setting Up a Web Presence

• 25. Elements of a Good Site

  Don t Steal Content The Dark Side Of Outreach Get Them to Sign Up Elements of a Good Site

• 26. Chapter 5. Online Marketing Techniques

  Chapter 5. Online Marketing Techniques

• 27. Leading People to Your Site

  It s All About Marketing How Search Engines Work Creating Your Own Community Site What About Blogs? The e-Pro Label Leading People to Your Site

• 28. Outreach via E-Mail

  Respect Recipients Privacy What About RSS? Dealing With Spam Filters Outreach via E-Mail

• 29. Chapter 6. High-Tech Marketing Collaterals

  Chapter 6. High-Tech Marketing Collaterals

• 30. A Range of High-Tech Options

  A Range of High-Tech Options

• 31. Working with Virtual Tours

  How To Distribute Your Documents Working with Virtual Tours

• 32. Working with Disc Tours

  The iLife Option Maintaining Platform Compatibility Working with Disc Tours

• 33. Working with Property Web Sites

  What s A Partition? Creating a web Photo Gallery Working with Property Web Sites

• 34. Working with Seller Presentations

  Working with Seller Presentations

• 35. Working with Other Options

  Working with Other Options

• 36. Chapter 7. Managing Marketing Campaigns

  Chapter 7. Managing Marketing Campaigns

• 37. Where Technology Can Help

  Where Technology Can Help

• 38. Building Contact Lists

  Don t Bug People Building Contact Lists

• 39. Delivering Campaign Materials

  Delivering Campaign Materials

• 40. Evaluating Campaigns Effectiveness

  Evaluating Campaigns Effectiveness

• 41. Part 3: Facilitating Your Communications

• 42. Chapter 8. Managing Your Contacts

  Chapter 8. Managing Your Contacts

• 43. Using Contact Managers and Databases

  Using Contact Managers and Databases

• 44. Using Communications Services

  Phone service Options Unified Messaging Services Using Communications Services

• 45. Chapter 9. Communicating Better with Clients

  Chapter 9. Communicating Better with Clients

• 46. Where Technology Applies

  Where Technology Applies

• 47. Using E-Mail to Stay Close

  Self-Protection Via E-Mail Using E-Mail to Stay Close

• 48. Providing Personal Client Web Pages

  Using The Web for Individual Documents Providing Personal Client Web Pages

• 49. Using PDF Files to Deliver Information

  Using PDF Files to Deliver Information

• 50. Using MLS and Broker Client-Notification Options

  Using MLS and Broker Client-Notification Options

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