List of Sidebars

Chapter 1: Typhoon: A Fable

USABILITY TEST SESSION TRANSCRIPT

Chapter 3: Balancing Needs Through Iterative Development

Usability and Design

Chapter 5: The Research Plan

SAMPLE SPORT-i.COM STAKEHOLDER LIST

USER EXPERIENCE GOALS AND QUESTIONS FOR SPORT-i.COM

A PRIORITIZATION EXERCISE

GOALS FOR SPORT-i.COM REWRITTEN AS RESEARCH QUESTIONS

CHOOSING AMONG THE TECHNIQUES

RESEARCH DATES

Chapter 6: Universal Tools: Recruiting and Interviewing

EVENT SCHEDULING PROFILE

EVENT SCHEDULING RESEARCH PROFILE

Target Audience

Choosing an Incentive

"Snow Days"

Videotaping Interviews

Chapter 7: User Profiles

EXAMPLE GROUPS THAT NEED TO PARTICIPATE IN PROFILING

"This Is Not Quackery"

The Guerilla Method

Chapter 8: Contextual Inquiry, Task Analysis, Card Sorting

Artifacts

Video Recording

Guerilla Task Decomposition

Checking for Diagram Validity

Card Sorting to Prioritize

Chapter 9: Focus Groups

A SAMPLE FOCUS GROUP RECRUITING PROFILE

How to Create a Seating Order

A Feature Buying Exercise

FOCUS GROUP OBSERVER INSTRUCTIONS

SAMPLE TOP-LEVEL CODES FOR AN INSURANCE FOCUS GROUP

Chapter 10: Usability Tests

A Feature Prioritization Exercise

Estimating Task Time

FORK TASKS

USABILITY TEST OBSERVER INSTRUCTIONS

MARLON'S TASK PERFORMANCE

TASK PERFORMANCE TIME MEASURES

2x Video Decks Are Cool

Chapter 11: Surveys

SAMPLE SURVEY QUESTION GRID

OPINION OF FEATURES BASED ON LENGTH OF TIME ON THE WEB

Free Web Survey Tools

Form Tricks

APPROXIMATE SAMPLE SIZES (ASSUMING 5% STANDARD ERROR, 95% CONFIDENCE, AND NORMAL VARIATION)

Random Selection JavaScript

How to Deal with Missing Data

Chapter 12: Ongoing Relationships

Self-Reporting

CCCORP USER ADVISORY BOARD CHARTER

RESPONSIBILITIES AND STRUCTURE OF THE USDA USER ADVISORY BOARD CHARTER

Chapter 13: Log Files and Customer Support

Coding Software

TYPICAL ACCESS LOG ELEMENTS

Log Analysis Ethics

A Note About CRM

Chapter 14: Competitive Research

Benchmarking

Chapter 15: Others' Hard Work: Published Information and Consultants

PARTIAL TARGET AUDIENCE PROFILE

Some Free Internet Resources

SAMPLE RFP

GUIDELINES FOR MANAGING SPECIALISTS

Chapter 17: Reports and Presentations

Newspaper Style

Executive Summary

Procedure

Evaluator Profiles

Leah

Observations

Conclusion

Interesting Quotations

Chapter 18: Creating a User-Centered Corporate Culture

Prepare for Failure

SOME TYPICAL WEB SITE METRICS

SOME SPORT-i.COM METRICS