List of Figures

Chapter 3: Balancing Needs Through Iterative Development

Figure 3.1: Tensions affecting product priorities.

Figure 3.2: Advertising units on ESPN.com in 2002.

Figure 3.3: Lycos in May 1999.

Figure 3.4: Yahoo! in May 1999.

Figure 3.5: Google's interface, circa 2001.

Figure 3.6: The waterfall method.

Figure 3.7: Iterative development— the final product is at the center, and the development orbits it, adjusting as it goes along.

Figure 3.8: A sample research program.

Chapter 8: Contextual Inquiry, Task Analysis, Card Sorting

Figure 8.1: A portion of an affinity diagram.

Figure 8.2: Couch-buying analysis diagram (segment).

Figure 8.3: EZSort diagram for a typical shopping site.

Chapter 9: Focus Groups

Figure 9.1: Cardiod versus omnidirectional microphone sensitivity.

Figure 9.2: Temporary conference room-style focus group layout.

Figure 9.3: Permanent living room-style focus group layout.

Chapter 10: Usability Tests

Figure 10.1: The Webmonkey 2.0 Navigation Panel design (open).

Figure 10.2: The Webmonkey 2.0 Navigation Panel design (closed).

Figure 10.3: Picture-in-picture video documentation.

Figure 10.4: A typical usability testing configuration.

Chapter 11: Surveys

Figure 11.1: Sample and sampling frame.

Figure 11.2: Sampling bias.

Figure 11.3: A normal distribution.

Figure 11.4: A bimodal distribution.

Figure 11.5: Example cross-tabulation chart.

Figure 11.6: Confidence intervals.

Figure 11.7: Confidence interval example.

Chapter 12: Ongoing Relationships

Figure 12.1: Mentions of Advanced Search options in HotBot diaries.

Chapter 13: Log Files and Customer Support

Figure 13.1: How Web files are cached.

Chapter 14: Competitive Research

Figure 14.1: The ZDNet interface (circa 1998).

Chapter 17: Reports and Presentations

Figure 17.1: The Webcard homepage.

Appendix A: The Budget Research Lab

Figure A.1: A typical usability testing lab.