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Introduction to Database Marketing
Figure I-1: What Works and What Doesn’t Work
Chapter 1: How Database Marketing Works
Figure 1-1: Profits by Customer Segment
Figure 1-2: Operational and Marketing Databases
Chapter 2: The Mirage of CRM
Figure 2-1: Reichheld 5 Percent Retention Gains
Source:
Frederick Reichheld,
The Loyalty Effect
(Boston: Harvard Business School Press, 1996), p. 36.
Chapter 3: Selling on the Web
Figure 3-1: Use of Web Certificates
Figure 3-2: Finding a Dealer
Chapter 4: Computing Lifetime Value
Figure 4-1: Gain in Retention Rate
Chapter 5: The Value of a Name
Figure 5-1: Viral Marketing
Figure 5-2: Viral Email Dispatch
Chapter 6: The Power of Communications
Figure 6-1: RFM Break-Even Chart
Figure 6-2: Lucinda Williams Landing Page
Figure 6-3: Focus Group Page
Figure 6-4: Reward for Survey
Figure 6-5: Survey
Figure 6-6: Concert Tickets Email
Figure 6-7: Online Campaign Reports
Figure 6-8: Email Sample 1
Figure 6-9: Email Sample 2
Figure 6-10: Email Sample 3
Figure 6-11: Web Site for Designing Your Web Address
Figure 6-12: Text of Valentine’s Day Email
Chapter 7: Customer Response
Figure 7-1: Sample Microsite
Figure 7-2: Customer Service Link through the Web
Chapter 8: Marketing to Customer Segments
Figure 8-1: iDine
Figure 8-2: Currently Registered HV Customers by Start Date and Program Area
Figure 8-3: Sales Rates for the House List Calendar Mailing
Chapter 9: Helping Business Customers to Become Profitable
Figure 9-1: Dun & Bradstreet Data
Figure 9-2: BenefitMall Web Site
Figure 9-3: Postcard Direct
Figure 9-4: Order Form for Postcard Direct
Figure 9-5: Postcard Order Details
Figure 9-6: Vendor-Managed Inventory
Chapter 10: Customer Management
Figure 10-1: iMarket Prospect Segmentation System
Figure 10-2: Team Performance in Conversion to Multibuyers
Figure 10-3: Club Performance in Conversion to Multibuyers
Chapter 11: Letting Them Come behind the Counter
Figure 11-1: Profitability
Figure 11-2: Elimination of the CSR. (
a
) Current system. (
b
) New system.
Figure 11-3: One-Click Ordering
Figure 11-4: The Boeing Global Airline Inventory Network
Chapter 12: Can Database Marketing Work for Catalogers?
Figure 12-1: Lands’ End Live. Lands’ End, Inc. Used with permission.
Figure 12-2: My Virtual Model. Lands’ End, Inc. Used with permission.
Figure 12-3: My Personal Shopper. Lands’ End, Inc. Used with permission.
Chapter 14: Profile Marketing
Figure 14-1: Profile by Age Range
Figure 14-2: Actual Age Range of Customers
Figure 14-3: Income Ranges
Figure 14-4: Profile by Gender
Figure 14-5: Disney Survey
Figure 14-6: Macy’s Survey
Figure 14-7: Reasons to Fill Out the Macy’s Survey
Figure 14-8:
New York Times
Survey
Figure 14-9: Web Quiz
Figure 14-10: Results of the Quiz
Figure 14-11: The Fix for Your Problems
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The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs
ISBN: 0071363661
EAN: 2147483647
Year: 2002
Pages: 226
Authors:
Arthur Middleton Hughes
BUY ON AMAZON
Database Modeling with MicrosoftВ® Visio for Enterprise Architects (The Morgan Kaufmann Series in Data Management Systems)
Object Types, Predicates, and Basic Constraints
ORM Constraints
Editing Logical Models”Advanced Aspects
Logical Database Model Reports
Change Propagation and Round Trip Engineering
Crystal Reports 9 on Oracle (Database Professionals)
Oracle SQL
PL/SQL
Optimizing: Reducing Parses
Data Dictionary Report
Appendix B Functions
Certified Ethical Hacker Exam Prep
Summary
Study Strategies
An Overview of TrojansThe History of Trojans
Key Terms
Session Hijacking
Practical Intrusion Analysis: Prevention and Detection for the Twenty-First Century: Prevention and Detection for the Twenty-First Century
Crash Course in the Internet Protocol Suite
IDS and IPS Architecture
IDS and IPS Internals
Snort
Security Business Issues
Information Dashboard Design: The Effective Visual Communication of Data
All That Glitters Is Not Gold
Dispelling the Confusion
Cluttering the Display with Useless Decoration
Applying the Principles of Visual Perception to Dashboard Design
Designing Dashboards for Usability
Understanding Digital Signal Processing (2nd Edition)
TIME-INVARIANT SYSTEMS
DFT MAGNITUDES
HILBERT TRANSFORM DEFINITION
IMPROVING TRADITIONAL CIC FILTERS
Section A.1. GRAPHICAL REPRESENTATION OF REAL AND COMPLEX NUMBERS
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