List of Figures | Google AdWords For Dummies

< Day Day Up >

Chapter 2: Better Googling: Finding the Right Stuff

Figure 2-1: Part of the Google Preferences page. Its settings enhance the Google experience.
Figure 2-2: Google in the mythical Hacker language.
Figure 2-3: The bottom portion of Google's Preferences page.
Figure 2-4: Yikes! The 1990s-style search portal is like an urban jungle. And you're not seeing the pop-up ads.
Figure 2-5: By contrast, Google is a clean mountain stream with just one purpose: to quench your thirst for search results.
Figure 2-6: A Google Web search results page. Notice the suggested spelling correction.
Figure 2-7: When a Web search result features a Google Directory listing, click the Category link to see that listing.
Figure 2-8: Viewing a Googlecached page. Google's cache notice takes up a lot of screen space.
Figure 2-9: Google's Advanced Search page for Web searches. Image search has its own advanced page.
Figure 2-10: Using the stocks operator throws you to Yahoo! Finance, with links to four other finance sites.
Figure 2-11: Google's display of a search image and its Web page.
Figure 2-12: The Advanced Image Search page.

Chapter 3: Directory Trolling and News Browsing

Figure 3-1: The Google Directory home page. Start exploring by clicking a category or subcategory.
Figure 3-2: The main News category page, showing second-level subcategories and primary site links.
Figure 3-3: A subcategory Page with related Categories listed.
Figure 3-4: Home page of Open Directory Project. Start your site submission project here.
Figure 3-5: Check for links to add or update in Open Directory.
Figure 3-6: The Google News home page. It is updated every few minutes.
Figure 3-7: Browsing related stories reveals divergent coverage of a story from all over the world.
Figure 3-8: The text version of Google News.
Figure 3-9: Search results in Google News.

Chapter 4: 800 Million Messages at Your Fingertips: Google Groups

Figure 4-1: The Google Groups home page.
Figure 4-2: The familiar Google PageRank indicates the popularity of newsgroups.
Figure 4-3: A search results page in Google Groups. In addition to individual messages, Google gives you related groups.
Figure 4-4: Searching with the group operator yields targeted and intelligent results.
Figure 4-5: A complete list of related newsgroups.
Figure 4-6: A Google Groups message page.
Figure 4-7: Google displays links to every post written by any individual message author.
Figure 4-8: Viewing a message in its original format reveals the complete header.
Figure 4-9: The Complete Thread view shows the message and its thread context in different frames.
Figure 4-10: Viewing threads by date removes the graphical display showing who replied to whom.
Figure 4-11: Google refers to replies as follow-ups.
Figure 4-12: Google suggests jotting down your Groups password, which may be the same as another Google password.
Figure 4-13: Use this page to compose a Usenet reply.
Figure 4-14: Make your reply more concise by deleting irrelevant portions of the quoteback.
Figure 4-15: The Advanced Groups Search page resembles Google's other advanced search pages, but with features unique to Groups.
Figure 4-16: The specified date range appears atop the search results page, allowing adjustments on the fly.

Chapter 5: Shopping with Froogle and Google Catalogs

Figure 5-1: The Froogle home page.
Figure 5-2: A second-level page in Froogle, complete with product category photos.
Figure 5-3: Froogle's product page contains thumbnails, descriptions, and ways to narrow the search.
Figure 5-4: A tightly honed search in two steps: Use the store operator and then narrow by price range.
Figure 5-5: Combining Froogle operators narrows searches radically.
Figure 5-6: Froogle Advanced Search provides the power of search operators in keyword and dropdown options.
Figure 5-7: The Google Catalogs home page. Search by product keyword or browse by mail-order house.
Figure 5-8: A Catalogs directory page, showing covers, dates, and Web links.
Figure 5-9: Each catalog directory page contains thumbnails of that catalog's two-page spreads. Click a thumbnail to zoom in.
Figure 5-10: A Google Catalogs search results page, showing catalog pages containing keyword matches with keywords highlighted.
Figure 5-11: An expanded catalog page with the Google Catalogs control bar ready for browsing.
Figure 5-12: The two-page view makes catalog browsing easier. Click a page or use a zoom button to magnify a page.
Figure 5-13: The Advanced Search page for Google Catalogs.

Chapter 7: Searching for Answers

Figure 7-1: Ask your question, title it, set a price, and choose a category all on this page.
Figure 7-2: A question posted to Google Answers, viewed on the poster's View Question page.
Figure 7-3: You can't modify a question in the process of being answered.
Figure 7-4: An exchange begins with a posted question and a researcher's request for clarification.
Figure 7-5: A second researcher joins the conversation with a new request for clarification.
Figure 7-6: Finally, an answer is posted.
Figure 7-7: The user, satisfied with the answer, thanks the researcher, rates the answer, and pays a voluntary tip.
Figure 7-8: Conversations are encouraged through posted comments, which sometimes answer the question before a researcher does.
Figure 7-9: Closed questions still appear on the account page.
Figure 7-10: Get into the Answers directory from the Answers home page.
Figure 7-11: The category directory pages.

Chapter 8: Experimenting in Google Labs

Figure 8-1: Google Compute is installed on the Google Toolbar. Access its settings in the dropdown menu.
Figure 8-2: Hover your mouse cursor over the double helix icon to see your Google Compute progress. The browser here displays the Google Compute FAQ.
Figure 8-3: The Google Compute configuration page.
Figure 8-4: The Google Viewer home page. Launch a Viewer search from here.
Figure 8-5: .A search results page in Google Viewer. Use the control bar to adjust the pace of Viewer's slide show.
Figure 8-6: Internet Explorer's .Back button considers each Google Viewer search result to be a visited destination.
Figure 8-7: The WebQuotes home page. You probably won't get the maximum number of WebQuotes for most search results.
Figure 8-8: WebQuotes search results, showing both WebQuotes and site excerpts.
Figure 8-9: Search results in Google Glossary, showing a range of definitions for an acronym.
Figure 8-10: Google Sets attempts to find related keywords.
Figure 8-11: A Google Set consists of related keywords - or, in some cases, not so related.
Figure 8-12: Keyboard Shortcuts in action.

Chapter 9: Google on Your Browser

Figure 9-1: The Google Toolbar clamps onto the browser, encouraging Googling from anywhere on the Web.
Figure 9-2: Use this page to set your Toolbar options. A link to experimental features is located further down the page.
Figure 9-3: Choose your country's Google to get native-language searches through the Toolbar.
Figure 9-4: You can fit a lot of features on the Google Toolbar by eliminating button text.
Figure 9-5: The PageRank display is marginally informational.
Figure 9-6: The Up button shows the upper levels of a site you've drilled into and resurfaces you with a single click.
Figure 9-7: The Toolbar's Highlight button makes it easy to spot keywords on a Web page. Each keyword gets a unique color.
Figure 9-8: One click resets the Toolbar to its original configuration, with or without advanced features.
Figure 9-9: The Combined Search button compresses the Toolbar by putting all search choices under one button.
Figure 9-10: Google Toolbar 2.0, immediately after installation, before any pop-ups have been blocked and without the Search Country button.
Figure 9-11: The Toolbar Options dialog box in the new Toolbar.
Figure 9-12: Blog This! in action, ready to post an entry directly from a Web page.
Figure 9-13: AutoFill accepts your personal information and then supplies it to site registrations, shopping carts, and other online forms.
Figure 9-14: AutoFill confirms your information before applying it to an online form.
Figure 9-15: Pop-up Blocker allows pop-ups throughout individual sites. The button acts as a toggle, allowing and disallowing ads.
Figure 9-16: This browser is equipped with both the Google Toolbar and Google browser buttons.
Figure 9-17: Google as Internet Explorer's default search engine: yet another way to bolt Google onto your browser.
Figure 9-18: Results of a search launched from IE's Address bar, with Google as the default search engine. In this case, the left pane is not used.

Chapter 10: Googling in Tongues

Figure 10-1: Part of the Language Tools page.
Figure 10-2: Select an interface language on the Language Tools page. To make it permanent, use the Preferences page.
Figure 10-3: A non-English interface delivers normal search results but with supporting links translated.
Figure 10-4: The results of a simultaneous language and location search.
Figure 10-5: A Google-translated Web page (English to French). Words in graphics remain untranslated.
Figure 10-6: Translate Web pages without displaying the originals, directly from the search results page.
Figure 10-7: Choose a non-English Google toolbar from an impressive list of languages.

Chapter 11: Using Google AdWords

Figure 11-1: AdWords ads appear in a column on the right side of search results pages.
Figure 11-2: Use this page to select the language and country of people who will view your ads.
Figure 11-3: Write your heading, description, and URL in these fields. The display URL may be different than your target URL.
Figure 11-4: Google estimates the clickthrough rate and cost of your campaign.
Figure 11-5: The control center, after one campaign has been defined but before the account has been activated.
Figure 11-6: This ad appeared on this results page within ten seconds of activating it.
Figure 11-7: The AdWords control center displays and edits all aspects of your ad campaign.
Figure 11-8: An AdWords campaign report. From here you can modify the ad and its keywords.
Figure 11-9: Use this page to alter your general campaign settings.
Figure 11-10: You can change your cost-per-click and keywords at any time. Google helps by estimating keyword performance.
Figure 11-11: Common keyword strings related to your keywords are listed.
Figure 11-12: Use the Traffic Estimator for quick keyword phrase ideas.

Chapter 13: Hosting a Weblog with Google's Blogger

Figure 13-1: Blogger, the Google Weblog service that offers free Internet publishing.
Figure 13-2: Choose the identifying portion of the URL that will be your blog's Web address.
Figure 13-3: Blogger's editing screen is your blog's control panel. Post an entry, edit an entry, change templates, and adjust settings.
Figure 13-4: Creating a test post is a good idea, and it can be deleted later. This entry has not yet been posted.
Figure 13-5: Posted entries are properly formatted but are not visible to the outside world until you publish them.
Figure 13-6: Viewing a blog in the edit screen is quick and easy but also cramped for space.
Figure 13-7: A Blogger blog entry ready for editing. The original entry still appears in the lower frame.
Figure 13-8: The formatting settings of a Blogger blog.
Figure 13-9: Posting with the title field turned on provides an easy way to generate a clear heading for each entry.

Chapter 14: Alternatives to Google

Figure 14-1: A barebones search result.
Figure 14-2: The GooFresh interface to Google, where you can find Web sites freshly added to the Google index.
Figure 14-3: TouchGraph Google-Browser displays clusters of related sites. Drag any site to shift the cluster's shape.
Figure 14-4: Clicking the info tab opens a window with search result information.
Figure 14-5: Add constellations of related sites by double-clicking nodes. In this screen, the Advanced controls are toggled on.
Figure 14-6: Use the Zoom function and re-label nodes as Points to present a coherent overview.
Figure 14-7: Here's google-set-vista in action, displaying a Google Set around the word Coldplay, the name of a music group.
Figure 14-8: Overlapping and contiguous Google Sets, TouchGraph style. The Zoom bar is set to Locality and is pushed to the right, revealing all node groups.
Figure 14-9: The Google Alert Search Settings page. You get two extra searches on this page.
Figure 14-10: Advanced Search in Google Alert is similar to, but more powerful than, Google's Advanced Search page.
Figure 14-11: The My Google-Dance-Machine search engine.
Figure 14-12: Search results at My Google-Dance-Machine. Notice the dance in the fifth through eighth slots.
Figure 14-13: The Google Dance Tool is one of the easiest dance engines to use. Launching a search with default settings delivers good results.
Figure 14-14: Google Dance Tool results. The servers are dancing fairly vigorously in results numbered 31 through 50.
Figure 14-15: The amazing Google Ultimate Interface, worthy of being one's primary view of Google.
Figure 14-16: Locate Web pages with two keywords in close proximity.
Figure 14-17: The GARBO search form.
Figure 14-18: GARBO search results can be displayed in folder style. Click the triangles to expand the folders.
Figure 14-19: GAWSH search results are folders containing standard Google results listings.
Figure 14-20: Floogle is fun, but not particularly important as an alternative to Google.
Figure 14-21: Boogle is an unenhanced Google engine, with a pretty picture and a quote.

Chapter 15: Twisted Googling and Google Games

Figure 15-1: Googlewhack definitions are almost the best part of the game.
Figure 15-2: A Googlewhack! Except it's not legitimate. This search results was generated through a Googlelaar random search.
Figure 15-3: Googlelaar provides the keywords; you just choose how many and which language, English or Dutch.
Figure 15-4: Googlism finds out everything about people, places, and things.
Figure 15-5: Google Smackdown, one of three popular keyword battle sites. In this shot, Bill Gates fights Larry Ellison.
Figure 15-6: Google Duel displays keyword fights in graphical format.
Figure 15-7: Google Duel for Writers compares the popularity of up to ten words or phrases.
Figure 15-8: Mangle in search mode, displaying the first search result of randomly chosen keywords.
Figure 15-9: This is not a printing mistake! The elgooG site mirrors Google, literally.
Figure 15-10: More colorful than shown here, Google art displays only in a Google Groups search result.
Figure 15-11: The Google Art creator provides a palette for your design and then converts your work to an ASCII message ready for highlighting.

Chapter 16: Ten Google Tricks

Figure 16-1: At the bottom of each search results page you can start a search within a search.
Figure 16-2: Enter new keywords to narrow a search in progress.
Figure 16-3: Google responds to an address by offering two map links.
Figure 16-4: The Google phone book in action.
Figure 16-5: Use this page to remove your listing from the Google phone book.
Figure 16-6: When searching for word definitions, you might not need to click search results.
Figure 16-7: Searching within a date range is easier at Fagan Finder than at Google.
Figure 16-8: Search results for a stock ticker symbol as a keyword.
Figure 16-9: Searching on a company name (not its stock symbol) yields a directory category and news headlines.

Chapter 17: Ten More Google Tricks

Figure 17-1: The Google Zeitgeist. Scroll down to see more charts and graphs for the previous month.
Figure 17-2: Putting Google operators first creates an operator-specific history list.
Figure 17-3: The general Google support newsgroup. It becomes busy and sometimes frantic during the Google dance.
Figure 17-4: When Google finds headlines related to your keywords, it displays them above the Website search results.
Figure 17-5: The Google Store, for merchandise that advertises your slavish relationship with the Googlebeast.
Figure 17-6: Altered Google logos are archived.
Figure 17-7: Fan logos come in all shapes and sizes, including some animated designs.

Chapter 18: Ten Sites about Google

Figure 18-1: The Google forum at Webmaster World is the place for advanced discussion of Google positioning issues.
Figure 18-2: The Google Weblog. Simple, brief news updates about all things Google.
Figure 18-3: The Elgoog.nl directory of Googlerelated destinations.
Figure 18-4: The Google Review, a concise one-page rundown of operating features.
Figure 18-5: gooGuide, home of the Google Gazette.
Figure 18-6: A couple of Something Awful rips of the Google logo.

< Day Day Up >