Chapter 6. iWeb: Your World on the Web
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- Chapter III Two Models of Online Patronage: Why Do Consumers Shop on the Internet?
- Chapter IV How Consumers Think About Interactive Aspects of Web Advertising
- Chapter VII Objective and Perceived Complexity and Their Impacts on Internet Communication
- Chapter XVI Turning Web Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site Usability
- Chapter XVIII Web Systems Design, Litigation, and Online Consumer Behavior